A recent study of consumers on the Myxer<\/strong> platform has shown that females download twice as much mobile content as males do. <\/p>\n\n
Myxer, which was founded in 2005, has a large catalog of ringtones, wallpapers, videos, applications and games with over a billion downloads annually. <\/p>\n
The report found that of the 6.7 million downloads on the platform in April, 67% (4.5 million) came from Females while 33% (2.2 million) came from Males.<\/p>\n
According to the report this difference is mainly due to two factors. <\/p>\n
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- First of all there are roughly 1.7 times more females as males downloading content from Myxer.<\/li>\n
- And secondly each female downloads 17% more content than the average male. <\/li>\n<\/ul>\n
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The report also looks at the difference in downloads between genders on the Android<\/strong> and iPhone<\/strong> platforms and finds that on Android the average female downloads 7.6 pieces of content a month during April compared with 6.0 for males. This represents 21% less downloads from Males using Android than from Females. <\/p>\n
When it comes to the iPhone the difference is much smaller where Females download 6% more than males (3.0 items compared with 2.8). <\/p>\n
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<\/p>\n\u201cLooking at the gender breakdown across the more than 34 million users on Myxer\u2019s platform, it\u2019s apparent that female users are the ones driving mobile content downloads,\u201d said Myk Willis<\/strong>, CEO of Myxer. <\/p>\n