{"id":4798,"date":"2010-07-26T17:07:32","date_gmt":"2010-07-26T17:07:32","guid":{"rendered":"http:\/\/www.mobiadnews.com\/?p=4798"},"modified":"2011-03-28T11:46:46","modified_gmt":"2011-03-28T11:46:46","slug":"the-state-of-the-mobile-touch-web","status":"publish","type":"post","link":"http:\/\/www.mobiadnews.com\/?p=4798","title":{"rendered":"The State Of The “Mobile Touch Web”"},"content":{"rendered":"

One of the biggest changes that has taken place over the past few years in mobile is the overwhelming number of phones that are based on a touch screen interface. Touch screens have added greatly to the overall customer experience, and it seems certain that this advancement will be with us for a long time.<\/p>\n

For the past several years Taptu<\/strong> has pioneered the index and crawling of media specifically designed for touch screen mobile devices. This report provides a detailed view of the current State of the Mobile Touch Web<\/em>.<\/p>\n

According to Taptu, the Mobile Touch Web is growing at a rapid pace – in April they estimated a total of over 400,000 mobile touch websites, growing at an annual rate of over 200%! The total is expected to surpass 1 million sites by the end of 2010.<\/p>\n

What is clearly driving this is the surging sales in touch screen based phones. Established devices like the iPhone<\/strong> are seeing rapid sales growth, and touch screens are starting to move into mid-range phones as well. Gartner<\/strong> predicts sales of over 360 million devices in 2010, a 97% increase from 2009.<\/p>\n

What are all these people looking at on the mobile web? What are all these “mobile touch websites”? This is the subject of the report from Taptu.<\/p>\n

The largest categories of sites are shopping & services, with nearly one quarter of all sites. Following that are Government & Non-profit, Technology, and Blogs. The chart below shows the general breakdown of sites.<\/p>\n

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Within each category, there is of course a wide variety of sites, and this report does a good job of clearly breaking them out.<\/p>\n

For example, in the “Entertainment” category, there are Movies, Books, Humor, TV, etc. <\/p>\n

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And the report also gives examples of mobile sites that fit within each category.<\/p>\n

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To produce this data, Taptu scans nearly 120 million domains each month. Each scanned site is checked against an array of tests for “touch screen-friendliness”. Candidate sites are filtered to identify English language sites, further evaluated for site quality, and then classified into categories. <\/p>\n

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\nTo get the download link for this study, please enter
your email address here:

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\nand company name here:

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\n<\/form>\n

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To learn more about Taptu and the Taptu report, visit www.taptu.com<\/a> and www.taptu.com\/blog<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"
One of the biggest changes that has taken place over the past few years in mobile is the overwhelming number of phones that are based on a touch screen interface. Touch screens have added greatly to the overall customer experience, and it seems certain that this advancement will be with us for a long time. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[21,16,18,24],"tags":[42,140,177],"_links":{"self":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts\/4798"}],"collection":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4798"}],"version-history":[{"count":0,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts\/4798\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4798"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4798"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4798"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}