{"id":5129,"date":"2011-01-29T17:05:26","date_gmt":"2011-01-29T17:05:26","guid":{"rendered":"http:\/\/www.mobiadnews.com\/?p=5129"},"modified":"2021-01-19T05:08:34","modified_gmt":"2021-01-19T05:08:34","slug":"2d-mobile-barcodes-a-definitive-guide","status":"publish","type":"post","link":"http:\/\/www.mobiadnews.com\/?p=5129","title":{"rendered":"2D Mobile Barcodes \u2013 A Definitive Guide"},"content":{"rendered":"

$\"qr-neomedia.gif\"$ 2D barcodes<\/strong> are a technology that has been widely discussed and promoted by various companies for several years in the mobile space, but has never seemed to gain too much traction in the market.<\/p>\n

However, it looks as though this is all finally starting to change. Read this informative guide from NeoMedia<\/strong> to learn all you need to know about this up and coming technology. You can follow Butterfly Releases<\/a> to check latest updates.<\/p>\n

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Over the past years, 2D barcodes seem to be picking up a lot of support from the mobile industry, and is proving to be a technology that appeals to users.<\/p>\n
Several factors are coming together to propel the uptake of this new way for consumers to interact with the digital world. The most important seem to be:
\n\u2022 the increased use of mobile internet,
\n\u2022 the prevalence of good quality cameras in phones, and
\n\u2022 the pre-installation of 2D barcode readers in mobile handsets.<\/p>\n
$\"qr-code-t-shirt.gif\"$ All of these have led to a wide variety of mobile marketing campaigns being launched which utilize 2D barcodes as the primary means of interaction. In addition, 2D barcodes are being to be used in mobile commerce applications such as the recently announced Starbucks card payment system.<\/p>\n
NeoMedia has long been a key company in the push to grow the acceptance of 2S barcode technology in the mobile space. They have now released a comprehensive guide to 2D barcodes to help further educate the industry. This guide introduces the various types of codes that are in use, discusses key concepts such as direct<\/em> vs. indirect<\/em> barcodes (very important for marketing purposes!).<\/p>\n
The guide also provides some very practical suggestions – “As with any other form of marketing, brands and agencies must follow best practices in order to implement a successful barcode campaign to maximize the probability for success.”<\/p>\n
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\nTo get the download link for this study, please enter
\nyour email address here:

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\nand company name here:

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Note: if you use your mobile to scan the QR code at the beginning of this article, it will bring your mobile browser straight to this page.<\/p>\n","protected":false},"excerpt":{"rendered":"
2D barcodes are a technology that has been widely discussed and promoted by various companies for several years in the mobile space, but has never seemed to gain too much traction in the market. However, it looks as though this is all finally starting to change. Read this informative guide from NeoMedia to learn all […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[21,16,18,24],"tags":[42,165],"_links":{"self":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts\/5129"}],"collection":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5129"}],"version-history":[{"count":1,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts\/5129\/revisions"}],"predecessor-version":[{"id":8708,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts\/5129\/revisions\/8708"}],"wp:attachment":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5129"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5129"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5129"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}