The Mobile Entertainment Forum (MEF) announces that its 8th annual Meffys awards are now open for submissions. This year\u2019s Meffys categories span the entire mobile content & commerce ecosystem.<\/p>\n

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The final deadline for entries is 6 May, and the winners will be announced at a Gala dinner on July 7th at The Grand Connaught Rooms in London.<\/p>\n

The Meffys, which have come to be known as one of the industry\u2019s most coveted awards, honour achievements across mobile content and commerce and recognise the best innovation around the globe. Entries are judged by expert panels of leading journalists, analysts, academics and VCs. The winners will be announced at a Gala dinner attended by the industry\u2019s most influential players on 7th July at the Grand Connaught Rooms in London\u2019s famous Covent Garden.<\/p>\n

Companies wishing to enter should visit: www.meffys.com<\/a> and submit their entries by 26th April, 2011.<\/p>\n

Rimma Perelmuter, MEF\u2019s Executive Director, commented: \u201cThe new 2011 Meffys for Best Brand on Mobile and Best Mobile Website, together with the 16 established awards categories, demonstrate the growing commitment of brands, retailers and enterprises to mobile as the platform of choice for entertaining, engaging and enriching the lives of the always-connected, mobile-savvy consumer. The Meffys is the most significant annual competition for mobile content & commerce leaders and new entrants to the industry to highlight their success and be celebrated as the industry\u2019s best.\u201d<\/p>\n

In addition, the MEF Board will once again present the Outstanding Contribution Award to an individual(s) whose work has had a seminal impact on the mobile content industry. Last year\u2019s recipient of this prestigious award was Dr. Andrew Hsu, the inventor of modern touchscreen technology for mobile handsets. <\/p>\n

Entering the 2011 Meffys<\/strong>
\nMEF will be accepting entries for the 2011 Meffys from today. Companies interested in entering the awards or nominating a candidate for the Outstanding Contribution Awards should go to the Meffys website at www.meffys.com for full details.<\/p>\n

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Entry prices for 2011 are as follows: \u00a3350 per entry; \u00a3150 for MEF Members. This year, MEF is also offering a special developer rate of \u00a375 per entry. Please see the Meffys website for further information.<\/p>\n

Meffys Categories for 2011<\/strong><\/p>\n