{"id":5370,"date":"2011-06-19T11:03:06","date_gmt":"2011-06-19T11:03:06","guid":{"rendered":"http:\/\/www.mobiadnews.com\/?p=5370"},"modified":"2011-06-21T09:03:00","modified_gmt":"2011-06-21T09:03:00","slug":"coca-cola","status":"publish","type":"post","link":"http:\/\/www.mobiadnews.com\/?p=5370","title":{"rendered":"Coca-Cola"},"content":{"rendered":"

<\/p>\n\n\n\n\n\n\n
Coca-Cola<\/td>\n<\/tr>\n
Brand:<\/td>\n Assouline<\/td>\n<\/tr>\n
Application:<\/td>\n Coca-Cola<\/td>\n<\/tr>\n
Platform:<\/td>\n Ipad<\/td>\n<\/tr>\n
Agency\/
\nDeveloper:<\/td>\n Tiger Spike<\/td>\n<\/tr>\n<\/table>\n

\nCampaign Objective:<\/span>
\nAs part of Coke\u2019s 125 year celebration, Coke commissioned Assouline to produce a luxury illustrated book about the history of the Brand. <\/p>\n
Description:<\/span>
\nInspired by Assouline\u2019s new print edition covering 125 years of Coca-Cola history, but with other 100 illustrations, animations and video that have been added especially for the iPad version. <\/p>\n
MobiAD Comments:<\/span>
\nThe interesting thing about this book is that unlike others, which use PDF readers to reproduce the content of the book, Tiger Spike\u2019s Phoenix publishing platform has brought this book to life with animations aimed to give the reader an interactive experience much closer to that of an app than a book. <\/p>\n

Coca-Cola<\/td>\n<\/tr>\n
Brand:<\/td>\n	Assouline<\/td>\n<\/tr>\n
Application:<\/td>\n	Coca-Cola<\/td>\n<\/tr>\n
Platform:<\/td>\n	Ipad<\/td>\n<\/tr>\n
Agency\/ \nDeveloper:<\/td>\n	Tiger Spike<\/td>\n<\/tr>\n<\/table>\n \nCampaign Objective:<\/span> \nAs part of Coke\u2019s 125 year celebration, Coke commissioned Assouline to produce a luxury illustrated book about the history of the Brand. <\/p>\n Description:<\/span> \nInspired by Assouline\u2019s new print edition covering 125 years of Coca-Cola history, but with other 100 illustrations, animations and video that have been added especially for the iPad version. <\/p>\n MobiAD Comments:<\/span> \nThe interesting thing about this book is that unlike others, which use PDF readers to reproduce the content of the book, Tiger Spike\u2019s Phoenix publishing platform has brought this book to life with animations aimed to give the reader an interactive experience much closer to that of an app than a book. <\/p>\n