A new report by Canaccord Genuity<\/strong> has predicted that Google’s<\/strong> mobile ad revenue will reach US$14 billion by 2015 driven by smartphone uptake, growth of Android, and new services offered by Google. <\/p>\n

This figure represents nearly half the US$29 billion Google generated from online ad sales last year and shows that the mobile platform is closing the gap on web based platforms. <\/p>\n

This report is in line with the prediction that mobile will eventually draw level with online platforms before overtaking them due to changing consumer behaviour. <\/p>\n

According to the report Google already brings in 2.5 billion from Mobile Ads with much of this coming from search and display ads that Google serves on Apple<\/strong> devices. But their dominance will only increase thanks to all the new products that they are releasing and as the consumer uptake for these services continues to grow. <\/p>\n

Google currently represents some 90% of mobile search, but much of their expected growth will be based on new products that have recently been released: <\/p>\n

\n
• Social media service Google+<\/strong> is expected to generate huge amount of mobile inventory as social media users typically do a lot of browsing<\/li>\n
• Google Wallet<\/strong>, the new mobile payments scheme<\/li>\n
• Offers<\/strong>, the daily deals service will also be very mobile focused and a good platform for mobile advertising.<\/li>\n<\/ul>\n

  Just over three years ago, Google CEO Eric Schmidt<\/strong> was interviewed on CNBC<\/strong>, and he stated that eventually Google can make more money from mobile than it does on the desktop. <\/p>\n

  \u201cWe can make more money in mobile than we do in the desktop eventually\u2026 and the reason is the mobile computer is more targeted. Think about it: you carry your phone, and your phone knows all about you\u2026 we can do a very, very targeted ad. Over time we will make more money from mobile advertising\u2026 not now, but over time.\u201d <\/p>\n","protected":false},"excerpt":{"rendered":"

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