{"id":5413,"date":"2011-07-13T19:43:12","date_gmt":"2011-07-13T19:43:12","guid":{"rendered":"http:\/\/www.mobiadnews.com\/?p=5413"},"modified":"2011-07-13T20:22:39","modified_gmt":"2011-07-13T20:22:39","slug":"wimbledon","status":"publish","type":"post","link":"http:\/\/www.mobiadnews.com\/?p=5413","title":{"rendered":"Wimbledon"},"content":{"rendered":"

wimbledon-logo.png<\/p>\n\n\n\n\n\n\n
Wimbledon<\/td>\n<\/tr>\n
Brand:<\/td>\nThe All England Lawn Tennis Club<\/td>\n<\/tr>\n
Application:<\/td>\nWimbledon<\/td>\n<\/tr>\n
Platform:<\/td>\niOS<\/td>\n<\/tr>\n
Agency\/
\nDeveloper:<\/td>\n
IBM<\/td>\n<\/tr>\n<\/table>\n



\nCampaign Objective:<\/span>
\nIn order to keep fans updated, whether they were attending Wimbledon or not, The All England Lawn Tennis Club released an iPhone app for this years Wimbledon tennis championships.<\/p>\n

Description:<\/span>
\nThe Wimbledon app is the place for tennis fans to turn to in order to stay up to date with developments at this years Championships. <\/p>\n

The app includes spectator guides, live scores, news, the championship draw, daily schedules of play Radio Wimbledon (with 3 channels of live coverage) and video highlights.<\/p>\n

MobiAD Comments:<\/span>
\nWhile apps around events such as this have become very common, this app has an added Social Media<\/strong> touch with integration to the players’ twitter feeds. This allows fans to receive updates from their favorite players as they progress through the tournament. <\/p>\n

Screenshots:<\/span><\/p>\n

mzlddalevww320\u00d7480-75.jpg<\/p>\n

mzlfjwahvjd320\u00d7480-75.jpg
\n
<\/p>\n

\n

mzlkqfwuaxa320\u00d7480-75.jpg<\/p>\n

mzlprlvaqwa320\u00d7480-75.jpg<\/p>\n


<\/p>\n

return_app_gallery1.jpg<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[21,27,24],"tags":[112,82],"_links":{"self":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts\/5413"}],"collection":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5413"}],"version-history":[{"count":0,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts\/5413\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5413"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5413"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5413"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}