Virtual Store<\/strong> concept, and turned Seoul’s subway stations into Homeplus grocery stores.<\/p>\n\n
The Campaign<\/h3>\n
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Basically, Cheil printed large posters that looked just like the shelves in a normal Homeplus store, complete with all the various products that customers would expect to find in a grocery store. These were then mounted on the walls in subway stations to create a virtual grocery store in the subway. <\/p>\n
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<\/p>\n
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The result was actually a quite realistic grocery store, the only difference was that while the customers were waiting for their subway trains, they could their smartphones to shop! <\/p>\n
Here’s how it worked:<\/p>\n
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<\/p>\n
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The Results<\/h3>\n
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Tesco Homeplus believes that the campaign was very successful, with over 10,000 people doing their shopping in the virtual store. <\/p>\n
In addition, Tesco Homeplus saw their online sales rise over 130% as a result of the campaign, and they are now the #1 online market in Korea.<\/p>\n
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Why it works: Tapping into consumer habits<\/h3>\n
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The interesting thing about this campaign is that it applies new technology to deliver a new service, but it is all based on a very established consumer habit. <\/p>\n
People have been doing their shopping by browsing products on store shelves for many many years, and Tesco simply used new mobile technology to move that same experience into a more convenient location, thus enabling people to turn their waiting time into shopping time.<\/p>\n
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Here is a video of the service in action.<\/p>\n
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Everyone knows that building new retail stores is expensive and takes a lot of time. But what if building a new store could be as easy as printing a poster?<\/p>\n