Over the past several years the diversity of media available to the average person has exploded. <\/p>\nOver the past several years the diversity of media available to the average person has exploded. <\/p>\n
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Mobile internet enabled smartphones, tablets, social media sites, personal media players, Twitter – all of these are now used on a daily basis by a large sector of the population.<\/p>\n
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But who actually is using what media, and when? Ad Age<\/strong>, MBAOnline<\/strong>, and Magid GS<\/strong> produced a very interesting infographic which answers this question!<\/p>\n One of the best features of this infographic is that media consumption is broken down by generation<\/strong>, profiling the Baby Boomers<\/strong>, Generation X, Millennials, Teen Millennials<\/strong> and newly christened iGen<\/strong>. <\/p>\n This provides a great opportunity for comparison across generations. <\/p>\n Another key feature is that the data is presented by time of day<\/strong>. This lets you see, for example, that when Gen X is at work all Internet activities shoot up in usage, while newspaper reading drops out completely.<\/p>\n
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