{"id":5832,"date":"2012-05-15T15:09:18","date_gmt":"2012-05-15T15:09:18","guid":{"rendered":"http:\/\/www.mobiadnews.com\/?p=5832"},"modified":"2012-06-07T07:57:15","modified_gmt":"2012-06-07T07:57:15","slug":"augmented-reality-transforms-walmartinto-super-hero-playground","status":"publish","type":"post","link":"http:\/\/www.mobiadnews.com\/?p=5832","title":{"rendered":"Augmented Reality Transforms Walmart
Into Super Hero Playground"},"content":{"rendered":"

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\nAs part of the US launch of Marvel\u2019s The Avengers<\/strong> in cinemas, the promoters have teamed up with Walmart<\/strong> in order to offer Walmart shoppers access to a super hero Augmented Reality game. <\/p>\n

\nThe game is available for iOS<\/strong> and Android<\/strong> devices and allows customers access to an AR reader that shows customers where they can \u201cUnlock\u201d the powers of their favorite characters from the Avengers film. <\/p>\n

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<\/p>\n

\u201cWalmart is bringing this summer\u2019s most anticipated blockbuster into stores through a first-of-its-kind augmented reality experience which bridges the gap between the physical store and mobile gaming,\u201d said Seong Ohm<\/strong>, senior vice president and general merchandise manager for entertainment, Walmart U.S. <\/p>\n

The game allows users to play in two modes:<\/p>\n

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  • Game Mode<\/strong> allows Walmart consumers to search and download their favorite characters within the store and then attempt to defeat Loki and win the game.<\/li>\n
  • Photo Capture Mode <\/strong> allows users to take a picture with their favorite Avenger. <\/li>\n<\/ul>\n

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    <\/p>\n

    \u201cWe are always looking for opportunities to develop unique retail programs with our partners and feel the Super Hero Augmented Reality app enables fans to extend both their shopping and movie experience in an interactive way.\u201d said Mark Rhodes<\/strong>, senior vice president of North American Retail Development at Marvel Entertainment.<\/p>\n

    The campaign also includes a social media integartion with consumers invited to a Twitter discussion (#AvengersWMT) that includes Avengers trivia and sneak peeks at exclusive content from the app and the film. <\/p>\n