{"id":5918,"date":"2012-08-18T13:42:02","date_gmt":"2012-08-18T13:42:02","guid":{"rendered":"http:\/\/www.mobiadnews.com\/?p=5918"},"modified":"2012-10-15T14:05:56","modified_gmt":"2012-10-15T14:05:56","slug":"walmart-and-pg-team-up-formobile-shopping-campaign","status":"publish","type":"post","link":"http:\/\/www.mobiadnews.com\/?p=5918","title":{"rendered":"Walmart And P&G Team Up For
Mobile Shopping Campaign"},"content":{"rendered":"

pg-walmart.jpgDespite being the biggest retailer in the US, Walmart<\/strong> has never managed to make it in New York or other urban centers. <\/p>\n

\n

However a recent campaign launched in partnership with Proctor & Gamble<\/strong> aims to change this by making the most of their mobile and e-commerce platforms.

\nThe @PGMobile<\/strong> campaign involves trucks visiting various locations in New York<\/strong> and Chicago<\/strong> featuring QR codes for several P&G products that can be bought from Walmart\u2019s. <\/p>\n

walmart-truck.gifUsers can scan the QR code in order to purchase the product through Walmart\u2019s e-commerce platform. The vans also came with half a dozen helpers in order to explain to consumers how to use QR codes and give out free samples. <\/p>\n

\u201cWe truly believe that\u2019s the future. But people have yet to really adopt buying consumables online,\u201d said P&G spokesperson Tim Marrin<\/strong>. \u201cWe think having free delivery, and getting this message out to urban shoppers who don\u2019t have access to Walmart stores, is a great first start.\u201d<\/p>\n

korean_virtualstore.gif“Virtual stores” and “pop-up stores” have become more popular around the world in recent months as a new way to engage with consumers. Read about similar campaigns by Tesco in South Korea <\/a>and Argos in the UK <\/a>.<\/p>\n

In addition to the vans, Walmart is also providing printed “menus” so that consumers can continue to shop this way even when the van is not locally available.<\/p>\n

The campaign also had a twitter component allowing people to request that the trucks visit their neighborhood. <\/p>\n

<\/a><\/a><\/div>\n


<\/p>\n","protected":false},"excerpt":{"rendered":"

Despite being the biggest retailer in the US, Walmart has never managed to make it in New York or other urban centers. However a recent campaign launched in partnership with Proctor & Gamble aims to change this by making the most of their mobile and e-commerce platforms.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4,24,29],"tags":[99,165,216],"_links":{"self":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts\/5918"}],"collection":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5918"}],"version-history":[{"count":0,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts\/5918\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5918"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5918"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5918"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}