Buongiorno<\/strong>, a leading multinational operating in the market of digital entertainment, announced the acquisition of the US and UK agency operations of mobile marketing and advertising company Flytxt<\/strong>.<\/p>\nThe move comes just months after Buongiorno acquired HotSMS, a Dutch mobile advertising and marketing company, and is a sign of the consolidation that is starting in the mobile advertising industry. (see Microsoft acquistion of ScreenTonic<\/a>, and AOL acquisition of Third Screen Media<\/a>).<\/p>\n “The Digital Marketing Services market is constantly growing. The adoption of handsets, the penetration of fast broadband connections and reduced costs will contribute to further accelerating the growth of mobile marketing and the advent of the mobile lifestyle. This is the reason why, as a Group, we are now developing our own structure to consolidate our position in the Digital Marketing business\u201d, states Carlo Frigato, Buongiorno Group CFO, in charge of the new Marketing Services initiative. <\/p>\n To read the Flytxt acquisition release click HERE<\/a>.<\/p>\n