Mobile shopping for women, it seems, still involves visits to real stores. <\/p>\nMobile shopping for women, it seems, still involves visits to real stores. <\/p>\n
A study by ResearchNow<\/strong> found that the majority of women shopping for clothes (90%) still prefer physically shopping for the purpose of trying on clothes and seeing them in person. This is despite the fact that 84% say they can\u2019t stand the crowds associated with shopping! However, while physical shopping is preferred, this isn\u2019t to say mobile interaction is avoided at all costs. In fact, the two can go hand in hand – for example, mobile can be used to check real-time inventories and automating interactions. <\/p>\n The latter is particularly useful for 45% of women surveyed who said they don\u2019t like interacting with sales people.<\/p>\n There\u2019s also scope for location-based applications. While 17% of those surveyed said they wouldn\u2019t share their location under any circumstances, 20% said they\u2019d be happy to for $1 in-store credit, rising to a whopping 83% who would for $15 credit.<\/p>\n What this means from a marketing point of view is that a combined mobile\/physical interaction is more important for customers than ever – finding the perfect balance between the benefits of in-store shopping and the comfort and ease of mobile promotions may prove invaluable in the near-future.<\/p>\n","protected":false},"excerpt":{"rendered":" Mobile shopping for women, it seems, still involves visits to real stores. A study by ResearchNow found that the majority of women shopping for clothes (90%) still prefer physically shopping for the purpose of trying on clothes and seeing them in person. This is despite the fact that 84% say they can\u2019t stand the crowds […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[16,3,24],"tags":[221,222,117,194],"_links":{"self":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts\/6245"}],"collection":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6245"}],"version-history":[{"count":0,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts\/6245\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6245"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6245"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6245"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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In fact, this wasn\u2019t the only area that suggested sales people were unpopular amongst customers and confirmed the importance of mobile interaction – while only one third of women said they\u2019d want to be reminded of offers by sales staff, a much larger 58% said they would be \u2018thrilled\u2019 to receive the same promotional information on a mobile device in-store.<\/p>\n