This is a topic that we don’t often feature, but marketing by mobile email is becoming increasingly important.<\/p>\n

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A recent study by Yesmail interactive<\/strong> has shown that the percentage of consumers interacting with email exclusively on mobile devices is now over half (52%), and the growth rate of mobile generated orders is triple that for desktop PC’s.<\/p>\n

The study, which analyzed 6.4 billion e-mails sent during Q4 2013 across several different industries, also found that the number of mobile orders went up by 58%. This compares with desktop order growth of 29%, clearly showing that mobile orders are rapidly gaining in importance.<\/p>\n

Within the mobile orders, tablets dominated. According to the study, almost 60% of the mobile orders were in fact coming from consumers using tablet devices.<\/p>\n

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“In quarters past, marketers have been embracing mobile as a variable in the consumer journey. Now, mobile should be marketers\u2019 primary focus,\u201d said Michael Fisher<\/strong>, president of Yes Lifecycle Marketing. \u201cThe increase in mobile sales indicates that consumers are not only more comfortable with mobile, but more comfortable with immediately acting on emails opened on a mobile device.\u201d<\/p>\n

One interesting sidelight is that “hybrid” viewing of emails is dropping rapidly. This is the scenario, for example, where an email is opened once on a mobile device, and then again later on a desktop PC. The number of hybrid email viewers dropped by almost 40% from the previous quarter, and is now very small.<\/p>\n

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<\/p>\n","protected":false},"excerpt":{"rendered":"

This is a topic that we don’t often feature, but marketing by mobile email is becoming increasingly important. A recent study by Yesmail interactive has shown that the percentage of consumers interacting with email exclusively on mobile devices is now over half (52%), and the growth rate of mobile generated orders is triple that for […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[16,33,3,24],"tags":[99,72,190],"_links":{"self":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts\/6447"}],"collection":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6447"}],"version-history":[{"count":0,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts\/6447\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6447"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6447"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}