Hungama Mobile<\/strong>, a leading provider of mobile marketing applications and the largest aggregator of Bollywood content, today announced a partnership with Amobee Media Systems<\/strong>. The companies will work together to bring Mobile Advertising solutions and ad-funded mobile entertainment content to the South Asian market<\/strong>.<\/p>\n

Hungama has already implemented more than 600 mobile advertising campaigns for its portfolio of over 100 leading brands, such as McDonald\u2019s, Coca-Cola, Citibank, Apple<\/strong> etc. The integration of Hungama\u2019s content portfolio and mobile marketing expertise with the Amobee Media System will enable targeted, interactive ads to be dynamically inserted into the full range of mobile content and applications for the first time, including WAP Browsing, Video & Music, Games, SMS and MMS.<\/p>\n

This is the latest in a series of strategic partnerships for Amobee, which has also recently announced alliances with SDC<\/strong> for ad-funded music (story<\/a>), Exit Games<\/strong> for ad-funded gaming (story<\/a>), and Anam Mobile<\/strong> for ad-funded messaging.<\/p>\n

\u201cAmobee\u2019s trials with tier 1 operators across multiple regions have shown the huge potential impact of tapping into mobile as an advertising media,\u201d says Patrick Parodi<\/strong>, Chief Sales and Marketing Officer at Amobee. “in fact, our analysis suggests that this model has the potential to quadruple the current mobile gaming industry alone. Hungama is the ideal partner to help us promote this new model in new territories.\u201d<\/p>\n

\u201cMobile marketing is a key focus for Hungama Mobile, and we are also committed to finding new and innovative ways of growing the penetration of our content within the consumer space.\u201d adds Neeraj Roy<\/strong>, Managing Director & CEO of Hungama Mobile. \u201cLike Amobee, we are convinced the ad-funded model will enhance consumption of Mobile Entertainment and indeed grow it from its current US$ 23 Billion market size to US$ 42 Billion over the next 3 years.\u201d<\/p>\n

Read the full release HERE<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Hungama Mobile, a leading provider of mobile marketing applications and the largest aggregator of Bollywood content, today announced a partnership with Amobee Media Systems. The companies will work together to bring Mobile Advertising solutions and ad-funded mobile entertainment content to the South Asian market.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[16,3],"tags":[],"_links":{"self":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts\/723"}],"collection":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=723"}],"version-history":[{"count":0,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts\/723\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=723"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=723"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=723"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}