{"id":85,"date":"2007-02-11T18:55:07","date_gmt":"2007-02-11T18:55:07","guid":{"rendered":"http:\/\/www.hot-moco.com\/?p=85"},"modified":"2007-07-06T15:09:30","modified_gmt":"2007-07-06T15:09:30","slug":"85","status":"publish","type":"post","link":"http:\/\/www.mobiadnews.com\/?p=85","title":{"rendered":"eMarketer: mobile ad spending to grow 10x"},"content":{"rendered":"

emarketer.gifMobile advertising will become the key growth area for advertising, asserts research firm eMarketer. They recently released a study which predicts spending on mobile advertising will double from $410 million in 2006 to $878 million in 2007, and grow 10 fold to $5billion by 2011. The key to achieving this growth will be consumer acceptance of an exchange whereby they watch ads, but the content they receive becomes free of charge. <\/p>\n","protected":false},"excerpt":{"rendered":"

Mobile advertising will become the key growth area for advertising, asserts research firm eMarketer. They recently released a study which predicts spending on mobile advertising will double from $410 million in 2006 to $878 million in 2007, and grow 10 fold to $5billion by 2011.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[42],"_links":{"self":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts\/85"}],"collection":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=85"}],"version-history":[{"count":0,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts\/85\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=85"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=85"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=85"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}