The growth of UGC (user generated content) has been explosive on the internet, and similarly is expected to become a major presence on the mobile web. How best to monetize UGC content with advertising is a topic of much conversation – the reach is huge, but will UGC audiences accept ads and respond to them?<\/p>\n

At the end of last year, comScore<\/strong>, a global internet information provider, conducted a survey of internet users in the US to help answer these questions. A couple of interesting facts from the study:<\/p>\n

\n
• over 40% of 18-34 year old respondents said they were receptive to ads with UGC content, the figure drops to 23% for the 55+ demographic<\/li>\n
• video streaming is already pervasive, 64% of internet users initiated a stream last August, with the average viewer seeing 63 streams.<\/li>\n
• 30% of 18-34 year old respondents post comments on blogs, but only 4% of the 55+ demographic does.<\/li>\n
• people are more likely to trust information from the TV (63%) than from print (50%), UGC sites (23%), or billboards (19).<\/li>\n<\/ul>\n

  Data from comScore, Inc.<\/span><\/p>\n

  
  <\/p>\n

  To obtain a full copy of the 40 slide presentation by Gian Fulgoni<\/strong>, Chairman of comScore, click on the Download button below. You will need to register with comScore to receive the presentation, but it is free.<\/p>\n

  <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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