{"id":885,"date":"2007-07-14T12:04:33","date_gmt":"2007-07-14T12:04:33","guid":{"rendered":"http:\/\/www.mobiadnews.com\/?p=885"},"modified":"2007-08-01T10:38:41","modified_gmt":"2007-08-01T10:38:41","slug":"mobile-mediacasting-study-frost-sullivan","status":"publish","type":"post","link":"http:\/\/www.mobiadnews.com\/?p=885","title":{"rendered":"Mobile Mediacasting Study: Frost & Sullivan"},"content":{"rendered":"

Multicasting<\/strong> may be the only way that mobile networks will actually be able to deliver the rapidly growing demand for mobile rich media content. “The need to cater to the techno-ravenous community has accelerated development in this area.<\/em>”<\/p>\n

As more content is delivered over this medium, it has broad implications for mobile advertising. This report, by Frost & Sullivan, with Digital Fountain and Sony Pictures Television Intl. looks at the various means of broadcasting media to mobile subscribers and the business opportunities associated with them. <\/p>\n

Case studies from a mobile operator and a content publisher are also included.<\/p>\n

To get a copy of the full report, click on the Download button below. You will need to give your name and email address, and the report will be emailed to you as a pdf file.<\/p>\n

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If you don’t see the Download button, you can get the report by putting the following URL into your browser: www.digitalfountain.com:80\/landing3.asp<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"