Andy Miller<\/strong>, CEO of Quattro Wireless<\/strong>, wrote an interesting article on the state of the “Mobile Internet Experience” in the E-Commerce Times last week. In it, he predicts that in spite of all the promise shown by mobile advertising, for it to really work the mobile web will have to become much more successful. <\/p>\n

He also looks at the need to build an audience to attract the ad spend to mobile Internet, the need to adapt to the mobile environment, and why .mobi is a strong concept, but not a compelling one.<\/p>\n

He gives 5 golden rules for you to improve your mobile web site:<\/p>\n

\n
• Your mobile Web site must load quickly<\/li>\n
• Your site must be engaging<\/li>\n
• The site must be easy to find<\/li>\n
• Buy your keywords now<\/li>\n
• Integrate the ad units into the site build from the get-go<\/li>\n<\/ul>\n

  Reed the full article HERE<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

  Andy Miller, CEO of Quattro Wireless, wrote an interesting article on the state of the “Mobile Internet Experience” in the E-Commerce Times last week. In it, he predicts that in spite of all the promise shown by mobile advertising, for it to really work the mobile web will have to become much more successful.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[16,5,6],"tags":[],"_links":{"self":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts\/993"}],"collection":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=993"}],"version-history":[{"count":0,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts\/993\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=993"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=993"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=993"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}