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MobiAD Archives


Facebook Ads: Key strategies to maximize returns

fb-thumb-ads.gifTwo things have become very clear recently:
• Facebook is serious about providing many advertising opportunities
• Consumers love to use Facebook over mobile

This excellent whitepaper looks at recent trends in Facebook advertising, and recommends specific strategies for maximizing returns from Facebook campaigns.
more»


09.01.2014    Tags: , ,
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In-app mobile ads are draining battery life!

prefetch-empty-battery.gifMore and more these days, mobile apps are “free” to download, and supported by advertising that is shown at the beginning and throughout the app.

But a recent study shows that in fact these in-app ads consume a lot of energy, and can be a serious drain on the already limited battery life of a mobile device.
more»


02.08.2013    Tags: , ,
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“Retargeting”: A marketers dream coming soon

retarting_mobile.gifRetargeting is a fascinating and scarily effective marketing tool that has been used for customers buying online through desktops for some time. However, until recently, it was absent from mobile.

In this guest article, Simon Wajcenberg, Global CEO of Clash Group explains why this is now available, and what this ground-breaking development means for marketers and their brands. more»


17.04.2013    Tags: , ,
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Google Upgrades AdWords To Focus On Mobile

googleenhancedcamp.gifIn 2012, Google’s advertising revenues were more than $40 billion, and the bulk of that was earned from their AdWords product.

Now Google has completely upgraded this key product to better focus on mobile and the rapidly growing multi-screen consumer behavior. more»


15.03.2013    Tags: , , ,
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A New Approach To Mobile Advertising
LoopMe’s Mobile Ad Inbox

loopme_logo.jpgEvery once in awhile, we see a service or product which seems to offer something quite new in the world of mobile advertising.

LoopMe is such a service, as it provides a unique consumer centric view of mobile advertising, as well as supporting robust business models for both advertisers and publishers.

Check out this innovative approach. more»


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Velti Raises $150 Million In IPO

money_pile150.jpgMobile ad network Velti, has raised over $150 million during their Initial Public Offering in the US. becoming the first big mobile advertising company to go public.

This is another important milestone in the development of the mobile ecosystem as it shows that the market is now maturing with companies that our large and stable enough to go public. more»


09.02.2011    Tags: ,
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Apple Adds iAds for Developers

iad_on_apple.gifApple launched their iAd mobile advertising platform with much fanfare a couple of months ago, and has spent a lot of effort getting major brands to support it.
(see First iAd Campaigns Come To iPhone)

Now, Apple has made the iAd platform available for app developers who wish to generate leads for their iPhone apps.
more»


10.08.2010    Tags: , , ,
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Adremixer (France)

Adremixer is a mobile advertising campaign management and optimization platform that increases the efficiency and effectiveness of ads delivered through all the major mobile ad networks. more»


04.06.2010    Tags:
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A Big Month For Apple:
The Future of iPhone & iAd

In a special ‘developer preview’ session recently, Apple unveiled its plans for the future of the iPhone.
final-combo2.jpg

The iPhone OS 4 will be the biggest revision to the iPhone since it was launched, offering many innovative new features.

One of the most important of these is iAd, the mobile advertising ad platform intended to put Apple in control of in-app advertising.

In this article we’ll look at the special features of iPhone 4 and what they will bring to consumers, plus how iAd is likely to effect advertisers, publishers, consumers, as well as the overall mobile advertising and marketing industry. more»


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“Pay-Per-Call” Ad Network Goes Live in the US

phone-money.gifOfferMobi has launched the first “pay-per-call” performance-marketing network in the US for the mobile market.

The service allows advertisers to generate, track and compensate for high quality leads received through phone calls. more»


03.05.2010    Tags: , ,
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8 Key Reasons Network Operators Should Be Part Of The Value Chain

valuechain.gifSmart phones make it easy for ad networks to bypass the mobile operator. A major bonus for advertisers is that this eliminates the cost of sharing revenue with mobile operators, and a major bonus for technology providers is that it eliminates the effort to integrate with a mobile operator’s infrastructure.

However, there may be some key advertising benefits that only a mobile operator can provide. In this article, Mark Westling, Founder and CTO of Sigma Limited argues that there are several compelling reasons to include the operator as part of the value chain. more»


30.01.2010    Tags: , ,
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Apple Acquires Quattro - Mobile Advertising Race Heats Up

apple-quattro.gifThe mobile advertising market continued to heat up recently, with Apple’s acquisition of Quattro Wireless, a mobile ad platform and network company.

This move follows only weeks after global internet search company Google acquired rival ad networkAdMob. more»


16.01.2010    Tags: , , ,
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Mobile Advertising Optimization

smaato_logo.gifVeteran mobile advertising company Smaato has published an interesting white paper that focuses on how to optimize revenue from mobile advertising.

In this period of reduced CPM prices, lower fill rates, and proliferating ad networks, this white paper will help many people understand the dynamics among the various parts of the mobile advertising chain and what can be done do to maximize ad revenue. more»


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Location-Based Push Ads, Coming To You Soon

bullseye_men.gifNetwork equipment vendor Alcatel-Lucent has teamed up with location based advertising firm 1020 Placecast to bring a new, location-based advertising service to brands and mobile operators.

The service will deliver targeted SMS and MMS ads to opt-in subscribers when they enter pre-defined location zones. more»


10.06.2009    Tags: , ,
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Gameloft Looks To Increase Distribution Through CPA Mobile Affiliate Campaign

gameloft_game.jpgGameloft, a leading international publisher and developer of video games for mobile phones, has announced the launch of a “performance-based” advertising campaign to build distribution of its popular game titles. more»


08.06.2009    Tags: ,
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Telefónica Partners With Amobee In Spain

telefonica_logo.gifAmobee Media Systems has announced that they have launched mobile advertising for mobile giant Telefónica in Spain.

Telefónica is one of the world’s largest mobile operator groups, with close to 200 million mobile subscribers in Europe, Africa, and Latin America.
more»


27.05.2009    Tags: , ,
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BuzzCity Offers White Label Ad Service For Publishers

buzzcity_logo.gifBuzzCity, the global ad network and owner of mobile social network mygamma, has released a ‘white label’ version of their ad network system.

This new service is intended to enable major mobile publishers more effectively monetize their mobile internet traffic.
more»


12.05.2009    Tags: , ,
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AdMob And MADS Announce Partnership

admob_mads.gifTwo of the major players in the growing mobile advertising industry have announced a long term strategic partnership. AdMob and MADS will work together to connect the AdMob marketplace with MADS publisher clients.

As “reach” and “ease of running a campaign” are such key goals for advertisers and agencies, this may herald the beginning of a consolidation in the mobile ad market. more»


11.02.2009    Tags: , ,
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Amobee To Support Android & iPhone

amobee_logo_best.gifAmobee Media Systems has extended its mobile advertising platform to support handsets built on Apple’s iPhone and Google’s Android operating systems. Phones based on these two are rapidly becoming very popular, especially with a demographic that is attractive to advertisers. more»


19.01.2009    Tags: , , ,
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Third Party Ad Serving Arrives On Mobile

eyeblaster_mediacom.gifMediaCom, one of the world’s largest Media Specialist companies, has announced that it has launched a mobile campaign utilizing third party ad serving technology. The company claims that this is an industry first.

The campaign was to promote new services for client T-Mobile. The ads ran across the Nokia Media Network, and were served using Eyeblaster’s Ad Campaign Manager platform. more»


06.01.2009    Tags: , ,
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Qualcomm & Amobee Team Up To Ad-Enable Widgets

qualcomm_amobee.gifAmobee Media Systems and Qualcomm have announced a partnership that will ad-enable mobile widgets on Qualcomm’s Plaza platform. Widget applications have become hugely popular on the internet, and are expected to grow rapidly on the mobile internet as well. more»


11.11.2008    Tags: ,
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Vodafone Hungary Moves Into Mobile Advertising

Vodafone Hungary has selected mobile advertising technology company MADS as their partner to offer targeted mobile advertising on the Hungarian Vodafone Live! portal. more»


01.10.2008    Tags: ,
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AOL’s Platform-A Launches New Mobile Ad Platform

platform_a.gifPlatform-A, the advertising business of AOL, has launched a new third-party ad serving platform through Third Screen Media, the company they acquired just over a year ago. The platform offers “inventory partitioning”, a new technology which Platform-A says will increase monetization for publishers. more»


06.08.2008    Tags: ,
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iPhone In-Application Advertising from JumpTap and Pinch Media

apps_w_adds.gifThe advertising world continues to pay attention to the iPhone, which is beginning to represent a significant share of mobile web page views. JumpTap and Pinch Media will combine efforts to allow advertisers to place ads in iPhone applications. more»


06.08.2008    Tags: ,
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Bango and Millenial Team Up To Provide Advertising Metrics

magnify_phone.gifBango and Millenial Media have announced a partnership that will allow mobile advertisers to better understand the traffic that is being exposed to their ads, and so optimize for better performance. more»


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Telefónica Launches Global Ad Alliance in Partnership with Amobee

global.gifTelefónica has launched a global mobile advertising alliance in partnership with Amobee Media Systems. The alliance will allow advertisers to show targeted ads of all types to Telefonica’s 170 million subscribers around the world. more»


01.07.2008    Tags: ,
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Ad Infuse and Smaato Partner for In-App Advertising

adinfuse_smaato2.gifSmaato and Ad Infuse have announced a partnership to provide in-application advertising solutions for advertisers, publishers and mobile operators. The partnership will see Ad Infuse’s adInMotion platform connected with Smaato’s SOMA platform in order to enhance both companies reach. more»


26.06.2008    Tags: ,
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DoubleClick Links Up With Mobile Ad Networks

doubleclick.gifDoubleClick has announced that its mobile advertising delivery system, DoubleClick Mobile, is to integrate with other mobile ad networks including AdMob, Google’s AdSense for Mobile , Millennial Media’s premium MBrand and Decktrade Networks. The aim of this upgrade will be enable publishers to easily fill more of their available inventory. more»


07.05.2008    Tags:
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Evaluating Mobile TV Advertising Models Just Got Easier

goldspot.gifIn an effort to make it easier to demonstrate the financial viability of mobile TV advertising, GoldSpot Media has launched “Trial-in-a-Box”, their new prototyping platform to evaluate the profitability of targeted, interactive mobile TV advertising models. more»


23.04.2008    Tags: ,
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Cellcom Turns to Mobile Advertising

cellcom.gifCellcom, one of Israel’s leading mobile operators, has announced that it has signed a multi-year contract with Media Layer to put ads on its mobile content services. This news is another sign that mobile operators are becoming more and more serious about mobile advertising, and are putting in place the systems required to serve ads. more»


23.04.2008    Tags: ,
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Traffic.com Ad Inventory To Be Managed By Operative

trafficcom.gifNAVTEQ have announced that they will be using Operative to help them manage their online and mobile advertising inventory across a range of sites, including Traffic.com. more»


16.04.2008    Tags: ,
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Yahoo Releases Details Of New Ad Exchange Platform

yahoo_y.gifRecent articles in the New York Times and Wall Street Journal have given more details about Yahoo’s new integrated ad platform. Previously known as “APEX” (advertiser-publisher exchange), the platform will actually be called “AMP”, and is due to be rolled out during the third quarter of 2008. more»


15.04.2008    Tags:
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Monetizing iPhone Applications With Advertising!

iphone_money.gifSmaato has announced the launch of iSOMA, an in-application mobile advertising platform for iPhone SDK developers. It will enable developers to monetize mobile applications for the iPhone through mobile advertising. more»


08.04.2008    Tags: ,
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Fox and NBC Universal Tap JumpTap For Mobile Advertising

bart_simpson.gifTwo major publishers - Fox Mobile Entertainment and NBC Universal - have signed agreements with JumpTap to manage advertising on their mobile sites. These publishers offer some of the most popular entertainment brands, including The Simpsons, 24, Heroes, Battlestar Galactica, and The Office. more»


07.04.2008    Tags: ,
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20th Century Fox to Advertise on DIDMO
Ad-funded Games Platform Expands to US and Europe

horton.gifScandinavian mobile games company DIDMO has announced that 20th Century Fox will be promoting their new film “Dr. Seuss’ Horton Hears a Who!” on their platform. Didmo will also be expanding its mobile content platform into the US, UK, German and Spanish markets. more»


06.04.2008    Tags:
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Boost Mobile Launches Mobile Ads

boost_mobile.gifBoost Mobile , a life-style based MVNO owned by Sprint, has announced that it has launched a new mobile advertising platform for mobile phones. Acura and Fox Searchlight Pictures are among the first companies to advertise on Boost mobile’s new platform. Amobee will be Boost’s ad-selling and ad-serving partner. more»


27.03.2008    Tags: , ,
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Microsoft Signs French Publishers And Goes Live In India

microsoft-logo.jpgMicrosoft made two announcements demonstrating their ongoing expansion in the area of mobile advertising. Microsoft has been aggressively growing their mobile advertising business, both in terms of the services they offer and in the regions they cover. more»


03.03.2008    Tags: , , ,
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Minh Tran - Nokia Ad Service

minh We had a chance recently to talk with Minh Tran, Director, Head of Sales and Marketing, Nokia Ad Service. Minh has been one of the key driving forces behind the development and recent launch of the Nokia Ad Service and Nokia Ad Connector. more»


21.03.2007    Tags: , , ,
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Russell Buckley, AdMob

russell_buckleyMobiAd News had a chance to chat with Russell Buckley, the European Managing Director of AdMob, one of the fastest growing companies in the Mobile Advertising space. more»


12.03.2007    Tags: , , ,
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First Hop optimizes for ad-funded content

First HopFirst Hop, a Finnish developer of messaging platforms, today announced Mobile Advertising Service, a modular service delivery platform optimized for the advertising business model. more»


25.02.2007    Tags:
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Mozes gets first round funding

mozesMozes, Inc, a Palo Alto based startup whose service allows users to setup and manage mobile marketing campaigns, has secured first round of venture financing from Norwest Venture Partners and North Bridge Venture Partners. more»


25.02.2007    Tags:
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Shozu ZuCast supports mobile advertising

shozu.pngShoZu announced a mobile advertising platform to enable media companies and brand advertisers to reach consumers on their handsets using ShoZu’s ZuCast direct-to-handset content delivery service.
more»


12.02.2007    Tags:
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AdMob serves 1 billion

admob.pngAdMob, Inc., announced this week that it had served 1 billion mobile ads over the past 6 month period. This is a major indicator of the growth in mobile advertising, as in the previous 6 months AdMob’s volume was 30 million ads.
more»


10.02.2007    Tags:
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Company: Millenial Media Series A

millenialmedia.pngMillennial Media, a mobile-advertising services company, secures $6.3 million in Series A funding.
and launches new services. more»


08.02.2007    Tags:
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