According to an interesting study published by the App Genome Project, the Android Market is growing at nearly 3 times the rate of the App store in the US.
Although currently the Android Market is much smaller, should both continue to grow at current rates Android will have more apps than the App store by 2012. more»
Every once in a while you run across a graphic that is so striking you just have to share it.
The team at Scores.Org and ByJess.Net have done some analysis and have put together a super infographic which displays Google’s acquisition appetite over the past several years.
This chart is definitely worth looking at, both for the information it contains as well as the cleverness of the design. more»
Sometimes it seems that digital advertising has evolved into an overly complex eco-system with so many interconnected players that it is difficult to keep track of them all.
Take a look at this incredible chart which attempts to provide an overall context and put all the key players into perspective.
A recent post on Google’s blog has revealed that AdMob, its mobile ad network, has experienced huge growth since Google bought it out for $750 million.
AdMob now receives 2 billion ad request a day which represents a quadrupling in the last twelve months since the takeover. more»
For a company whose roots are firmly in the fixed internet, Google has been consistently aggressive at supporting mobile based services.
In particular, they have spent a lot of energy working to make mobile search as relevant as possible to a consumer’s mobile needs.
In line with this, Google just has released some very interesting location-based extensions to mobile AdWords. more»
AdMob has been very much in the news over the past few weeks - being acquired by Google, testing new geo-targeted ads, releasing a new SDK to support the iPad, and updating their AdWhirl optimizer.
Taking a look at all these latest activities gives some idea of where this mobile advertising pioneer company is heading. more»
The big news of the week is that Google has acquired leading mobile ad network AdMob for $750 million.
AdMob says they will continue to operate the AdMob mobile advertising platform, but after the acquisition by Google they “will work together to accelerate the pace of innovation in this area.” more»
AdMob, one of the pioneering companies in mobile advertising, passed a major milestone last week, serving its 100 billionth mobile ad.
Having launched just 3 years ago, this is a sign of the explosive growth that mobile advertising has undergone. more»
AdMob has released their network data report for March, 2009. The report shows that worldwide requests on the AdMob ad network grew 17% from a month earlier to 7.7 billion.
The report takes a detailed look at the growth of Android based phones, and also reveals that 50% of all ad requests from iPhone and Android devices come from applications! more»
AdMob has released their latest network metrics report, with AdMob seeing 6.6 billion requests overall for the month of February.
This report also focuses on smartphones, where the iPhone is now seen as having 33% of worldwide smartphone traffic (50% in the US), and with Android representing 5% of the market.
Two of the major players in the growing mobile advertising industry have announced a long term strategic partnership. AdMob and MADS will work together to connect the AdMob marketplace with MADS publisher clients.
As “reach” and “ease of running a campaign” are such key goals for advertisers and agencies, this may herald the beginning of a consolidation in the mobile ad market. more»
AdMob has announced that it has launched its first advertising unit for Android applications. This new ad unit will enable developers who write applications for Google’s mobile operating system to monetise their applications.
The first developers to leverage AdMob’s new Android ad unit in their applications include AccuWeather, Jirbo, and TapJoy. more»