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MobiAD Archives


New Samsung / Electronic Arts Chillingo partnership to lure mobile developers

100payment.gifAndroid app developers looking to make a bit more money need search no more: a partnership between Electronic Arts Chillingo division and Samsung is offering them 100% of revenue on their work.
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17.04.2013    Tags: , , ,
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Amazon Launches A/B Testing To Attract Android Developers

amazon_android.gifOne of the key tools for online marketing has always been A/B testing, enabling marketers to use the flexibility of the web to rapidly test and improve ads, offers, layouts, etc.

Now Amazon has announced that it is launching a new A/B testing feature on its Amazon app platform, with the goal of attracting more Android developers to bring their apps to Amazon’s platform. more»


17.12.2012    Tags: , , ,
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GetJar Launches Virtual Currency For Android

5391_2.jpgGetJar, the worlds second largest app store, has announced the launch of a new virtual currency system rewarding users with virtual money for loyalty (such as minutes spent on the site and actions completed) that can then be used to buy premium games.

The virtual currency, called GetJar Gold virtual currency can be used with Android apps downloaded from any app store, including the Android Market, Amazon AppStore, as well as GetJar’s own. more»


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Android Market Growing 3X Faster Than App Store

android_apple.gifAccording to an interesting study published by the App Genome Project, the Android Market is growing at nearly 3 times the rate of the App store in the US.

Although currently the Android Market is much smaller, should both continue to grow at current rates Android will have more apps than the App store by 2012. more»


26.02.2011    Tags: , ,
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Virtual Goods: The Best Way To Monetise Your Mobile App?

virtual-goods3.gifThe last few years have seen an explosion of mobile applications and app stores. With the majority of mobile apps remaining free to download, many developers had hoped to monetize them through advertising.

But research shows there may be a better way, as the sale of virtual goods has already become the leading source of revenue in certain sectors. more»


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Social Networks & Mobile Games Most Popular For In-App Billing

distimo_logo.gifApp Stores are the real hub of activity in the mobile world these days, and having an up-to-date understanding of the key trends in this area can be crucial for a business.

Distimo is an app store analytics company built to solve the challenges created by a widely fragmented app store marketplace. This latest report from Distimo takes a look at in-app billing, as well as reporting the highest ranking paid and free apps from the Apple App Store, BlackBerry App World, Google Android Market, Nokia Ovi Store, Palm App Catalog and Windows Marketplace. more»


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Apple Adds iAds for Developers

iad_on_apple.gifApple launched their iAd mobile advertising platform with much fanfare a couple of months ago, and has spent a lot of effort getting major brands to support it.
(see First iAd Campaigns Come To iPhone)

Now, Apple has made the iAd platform available for app developers who wish to generate leads for their iPhone apps.
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10.08.2010    Tags: , , ,
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You’ve Got A Mobile App – Now What?

graph_upward.gifWith so much competition in the App Store, trying to get your new app noticed, let alone downloaded and used more than once is an ongoing challenge for marketers.

Russell Berry from AppCreatives shares his strategies that may do the trick for you! more»


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Apple Reveals Special ViP Tracking Service for iAd

iad-logo-140.gifApple’s ad platform subsidiary Quattro Wireless has recently been communicating with clients touting a new service that they have launched called Verification of iTunes Purchase (ViP). The service will provide special proprietary tracking information to app developers who use iPhone ads. more»


19.05.2010    Tags: , , , ,
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GetJar Launches Mobile App Conversion Tracking

getjar_logo_with_shadow.pngFor developers, getting people to download their app is important, but equally important is seeing who actually uses the app after it is downloaded. GetJar has now launched a new tool that enables developers to measure the conversion rate of mobile downloads compared to users. more»


03.05.2010    Tags: ,
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Orange Launches On-Device Application Shop

orange-logo.gifOrange, the worldwide mobile operator, has jumped into the mobile apps game by announcing their own on-device “Orange Application Shop”, where millions of Orange customers will be able to download applications, games, ringtones and wallpapers.
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08.12.2009    Tags: , ,
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