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MobiAD Archives


The Mobile Ecosystem: An Overview

mobile_ecosystem.gifSometimes the mobile industry is growing and changing so fast that it seems very hard to keep up with the trends, keep up with the key companies, and understand how all the parts fit together.

Econsultancy has put together an infograph that gives a very interesting, high level overview of the entire rapidly evolving world of mobile - including key statistics and players - in an easy to scan graphical interface. Take a look. more»


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Mobile Manager, IAB-UK

Position: Mobile Manager (31)
Location: London, UK
Company: IAB-UK

The Role:
The mobile manager will focus particularly on providing strategic support for the industry, creating insights and improving understanding of mobile. more»


01.01.2010    Tags: ,
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Hopenhagen: When People Lead, Leaders Follow

hopenhagen1.gifThis week the critical UN Climate Change Conference is being held in Copenhagen, Denmark. Leaders from around the world will work to set a plan to handle the climate change challenge.

Mobile advertising is being used to help spread this message and engage people around the world with this movement. more»


08.12.2009    Tags: ,
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10 Things You Must Know About Mobile Apps

iab_top10.jpgMobile Applications are becoming more and more popular, and ever larger numbers of brands are coming out with their own “mobile app”.

The IAB UK recently recently worked with its members to put together a “Top 10″ list of things brands and agencies should be aware of when designing mobile applications. more»


29.08.2009    Tags: , ,
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MMA Solicits Public Comment On New Guidelines

mma_logo.gifThe Mobile Marketing Association (MMA) has opened a public review period for the next version of their Global Mobile Advertising Guidelines.

The review period is open to the public, and will run through 31 August, 2009. (the proposed guidelines are downloadable here). more»


13.08.2009    Tags: , , ,
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MMA Welcomes Mobile Affiliate Marketers

mma_logo.gifIn a move intended to help protect mobile consumers from misleading advertising and commercial practices in the mobile environment, the Mobile Marketing Association (MMA) has opened a special membership program targeted at mobile affiliate marketers. more»


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GSMA Mobile Asia Congress

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18 to 19 November, 2009
Hong Kong

The GSMA Mobile Asia Congress provides mobile industry executives worldwide an important opportunity to meet, to discuss and to debate industry trends and issues, and to network with peers, partners and prospects. more»


06.07.2009    Tags: , , ,
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MMA Selects New Global Team

mma_logo1.gifThe Mobile Marketing Association (MMA) has named its Regional Officers and Global Board of Directors and Officers for 2009-10.

Individual boards were named for Asia-Pacific, Europe, Latin America and North America, and are made up of representatives from companies such as iLoop Mobile, CNN, The Hyperfactory, Ogilvy, Isobar, comScore, Mobilera, AdMob, Microsoft, Hanzo, Wunderman, Nielsen, Millenial Media, and Coca-Cola. more»


30.06.2009    Tags: ,
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Meffy Short List Announced

The Mobile Entertainment Forum (MEF) has announced the shortlisted entries for the 2009 Meffy Awards.

The shortlisted entries for the Best Mobile Ad Campaign are a strong group of campaigns that showcase how far mobile advertising has come in the past year.
more»


27.05.2009    Tags: , ,
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UK Mobile Advertising Spend Doubled In 2008

growth_icon.gifThe Internet Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) have just released the first independent study of the UK mobile advertising.

They found that despite the current economic crisis and the widely reported reduction in advertising, mobile ad spend actually doubled in 2008 compared to 2007.

Investment in mobile advertising grew at a faster rate than predicted as more UK brands invested in the medium due to its exceptional targeting, immediacy and return on investment. more»


12.05.2009    Tags: , ,
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US Mobile Operators Reach Agreement On Mobile Marketing Standards

us_operators.gifThe MMA (Mobile Marketing Association) has announced that the top 4 US mobile operators (Sprint, T-Mobile, Verizon, and AT&T) have agreed to incorporate their “mobile marketing guidelines” into the MMA’s best practices guidelines.

This should make it much more efficient for brands and agencies to launch mobile campaigns, with industry savings estimated at over $200 million per year. more»


08.04.2009    Tags: , , , ,
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GSMA Announces Cross Operator Mobile Advertising Measurements

gsma_5.gifJust one year after the GSMA launched their trial program aimed at generating cross-operator mobile advertising metrics, they have released some preliminary information from the collaborative effort. The joint project had all 5 UK operators (Vodafone, T-Mobile, Orange, 3, O2) providing usage data to the GSMA (see the MobiAD article announcing the program GSMA and Mobile Operators Join To Measure Mobile Advertising). more»


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Mobile World Congress Kicks Off Next Week In Barcelona

barcelona_palais.gifThe biggest conference of the year for the mobile industry - the GSMA Mobile World Congress - is almost upon us. Every year some 50,000+ mobile aficionados spanning 219 countries come to Barcelona for 4 days of conferences, deal making, product announcements, and lots of networking.

MobiAd will also be also be heading to Barcelona for the full week, and will be moderating the panel on “What Makes A Great Mobile Campaign“ on Thursday the 19th. If you are planning to be there, we’d love to meet you. Send an email to barcelona@mobiadnews.com and let us know. more»


11.02.2009    Tags: , ,
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IAB Releases Guide to US Mobile Advertising Market

iab_us.gifThe Internet Advertising Bureau (IAB) in the US has released a new guide examining the US market, and outlining advertising opportunities for mobile devices from the perspective of established interactive advertising on the web. more»


01.10.2008    Tags: , ,
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Direct Marketing Association - Guides for Mobile Marketing

dma_logo.gifThe Direct Marketing Association UK (DMA) has launched a series of a mobile marketing guides intended to help educate direct marketers about all the various commercial options available to them. (available for download) more»


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MMA Announces New Team

mma_logo_simple.gifIn the past weeks, the Mobile Marketing Association has announced the new team that that will run the organization for the coming year, as well as some organizational changes. more»


01.07.2008    Tags:
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