Consulting Services

We provide the following services:
Strategic Workshops
  on Mobile Marketing &
  Advertising
International
  Partnerships &
  Business Development
Investment Due
  Diligence &
  Matchmaking

for more information »

MobiAD Archives


eBay Motors


22.08.2011    Tags: ,
del.icio.us
Interested in Mobile Advertising?
Subscribe to MobiAD News
Receive it free every week!

Automobile Enthusiasts Are Big Users Of Mobile

milleniall_car.jpgBuying a car is one of the biggest purchases most people make in their daily life. And it turns out that increasingly the mobile marketing channel is being used effectively to influence this purchase decision.

Millennial Media has released their latest Scorecard for Mobile Advertising Reach and Targeting Report (SMART), which provides some very interesting information about mobile users who are interested in automobile content. more»


07.07.2011    Tags: ,
del.icio.us
Interested in Mobile Advertising?
Subscribe to MobiAD News
Receive it free every week!

eBay’s Mobile Momentum

ebay-on-mobile.jpgMobile commerce is rapidly moving into the mainstream of everyday life, with major retailers reporting very rapid growth of sales through the mobile channel.

eBay is one of the internet’s most successful retailers, and over the years has made a major commitment to growing their mobile business.

Now eBay has revealed some impressive numbers about their growing mobile momentum. more»


04.07.2011    Tags: , , ,
del.icio.us
Interested in Mobile Advertising?
Subscribe to MobiAD News
Receive it free every week!

Smartphones Great For Automobile Purchasing

iphone-car.jpgAutomobile manufacturers are some of the biggest brand advertisers in the world, and increasingly they are turning to mobile advertising to reach potential consumers.

Greystripe - one of the biggest mobile ad networks in the US - has released the results of a survey of touch-smartphone owners to see how well the mobile channel works for this category.
more»


del.icio.us
Interested in Mobile Advertising?
Subscribe to MobiAD News
Receive it free every week!

Navteq Sees Engagement Rates Of Up To 11% For Hyper Local Ads

compass-dollar.gifMapping provider Navteq has released the results of its first hyper local ad campaigns, which saw engagement levels of between 4.49% and 11% on its LocationPoint advertising network.
more»


28.04.2011    Tags: , ,
del.icio.us
Interested in Mobile Advertising?
Subscribe to MobiAD News
Receive it free every week!

Augmented Reality Puts The Ford C-MAX In The Palm Of Your Hand

We all know that buying a new car is a major undertaking, usually including many visits to a car dealership to see the latest models available.

But what if you could see a new car and explore its features without going to a dealer?

This is exactly what this innovative Augmented Reality campaign does, enabling British car shoppers to see and play with the new Ford C Max car - in the palm of their hand! more»


24.03.2011    Tags: , ,
del.icio.us
Interested in Mobile Advertising?
Subscribe to MobiAD News
Receive it free every week!

First iAd Campaigns Come To iPhone

6a00e55225079e883401347fde2b9a970c-800wi.jpgWith Apple launching its new iAd network last week, and the first few advertising campaigns using iAd popping up, it is time to have a look at whether these campaigns are delivering on the anticipation. more»


del.icio.us
Interested in Mobile Advertising?
Subscribe to MobiAD News
Receive it free every week!

1 Million Downloads: VW Has Great Success With Adver-Games

app-logo.pngVolkswagen has announced that it continues to see great consumer response to it’s mobile games.

The latest game, called Volkswagen Touareg Challenge, has been downloaded over 1 million times in the first 10 days after its launch. more»


18.06.2010    Tags: , ,
del.icio.us
Interested in Mobile Advertising?
Subscribe to MobiAD News
Receive it free every week!

Green Marketing: VW Launches Fuel Efficiency iPhone Game

vw_logo2.jpgVolkswagen has launched its fourth iPhone game called “Volkswagen Think Blue Challenge.

In keeping with today’s greater awareness of environmental impact, the game aims to promote the fuel-saving capabilities of VW’s Polo and Polo BlueMotion cars. more»


25.03.2010    Tags: , ,
del.icio.us
Interested in Mobile Advertising?
Subscribe to MobiAD News
Receive it free every week!

Cadillac Chooses Pandora-Android Launch For Mobile Debut

cadillac_android.gifCadillac, the high-end auto brand from General Motors, has taken their first step into the world of mobile advertising.

Pandora, the personalized internet music radio station, will launch a new Android app that will include Cadillac as the exclusive advertiser through all of 2009. more»


11.11.2009    Tags: , ,
del.icio.us
Interested in Mobile Advertising?
Subscribe to MobiAD News
Receive it free every week!

Prius iPhone Campaign
Combining “WAP & App” To Drive Consumer Engagement

main_menu.jpgWhen Toyota realized that a very large portion of the traffic to their WAP site came from iPhone users, they decided that for the launch of the new 3rd generation 2010 Prius, they would do something special for that group.

So a few months ago Toyota launched a special version of their mobile site that was optimized for the iPhone.

And now, Toyota has released The Prius Experience App, a free iPhone app that uses the unique features of the iPhone to engage with individual consumers, and also connects the consumer to a large billboard display in New York’s Times Square! more»


30.10.2009    Tags: , ,
del.icio.us
Interested in Mobile Advertising?
Subscribe to MobiAD News
Receive it free every week!

VW Launches New Mobile Website For Smartphone Owners

vw_logo2.gifVolkswagen USA has launched a new mobile website, optimized for smartphone consumers.

The new site gives customers all of the important information about VW, but tailored in a way that works best for mobile. The result is a mobile service that takes advantage of new mobile capabilities to let customers find what they need, when they need it. more»


14.10.2009    Tags: , ,
del.icio.us
Interested in Mobile Advertising?
Subscribe to MobiAD News
Receive it free every week!

Mobile Ad Effectiveness Study Shows Great Results For Nissan

nissan2.gifThe automotive sector has been one of the big early supporters of mobile advertising, with many interesting campaigns. The question people always ask though, is what has been the impact of the campaigns.

Nissan ran a campaign recently to promote the innovative features of their Murano line. At the same time they ran a detailed research project among consumers to gauge the effect of the campaign. What they found was a big jump in product awareness - over 30% - as well as a significant improvement in the overall image of Nissan.
more»


27.03.2009    Tags: , ,
del.icio.us
Interested in Mobile Advertising?
Subscribe to MobiAD News
Receive it free every week!

BMW Brings New Technology To Auto Sales

bmw_table_standing.gifJust after I wrote the article about the Ogilvy Marketing Innovation Lab, I had the chance to visit BMW headquarters in Munich, Germany.

The Ogilvy team had shown me an interactive table from Microsoft, called “Surface” that could be used for marketing purposes. In Munich, I had a chance to see just exactly how BMW is planning on using these tables as part of their sales process. more»


26.01.2009    Tags: , ,
del.icio.us
Interested in Mobile Advertising?
Subscribe to MobiAD News
Receive it free every week!

New BMW Campaign Utilizes Mobile Image Recognition

bmw3.gifBMW has used an innovative mobile marketing technology - image recognition - to help market their new automotive technology. The system makes it very easy for interested consumers to get more detailed information about the BMW ActiveHybrid technology. more»


07.12.2008    Tags: , ,
del.icio.us
Interested in Mobile Advertising?
Subscribe to MobiAD News
Receive it free every week!

BMW: Driving Mobile Innovation, Part II
The concluding interview with Marc Mielau
Innovation Manager for Mobile Marketing

bmw2_carlogo.gifBMW is one of the world’s most recognizable brands, and is very actively engaged with mobile marketing. In the first part of this article, we interviewed Marc Mielau, Innovation Manager for Mobile Marketing at BMW. He explained the workings of BMW’s Marketing Innovation Department, and talked about the Mobile Marketing Circle which coordinates across departments.

In this second part of the interview, Marc shows us some of the mobile marketing campaigns that BMW has run recently, and takes a look at where he sees the future going. more»


16.09.2008    Tags: , ,
del.icio.us
Interested in Mobile Advertising?
Subscribe to MobiAD News
Receive it free every week!

Jaguar Uses Mobile To Launch New XF Sedan

jaguar2.gifWhen car manufacturer Jaguar launched their new XF luxury sedan in the US market, they decided to do it with a major mobile advertising campaign.
Read about the results! more»


29.05.2008    Tags: , ,
del.icio.us
Interested in Mobile Advertising?
Subscribe to MobiAD News
Receive it free every week!

Subscribe to MobiAD