Microsoft has announced the launch of their Mobile Behavioral Targeting Solution.
This means that the various behavioral targeting options that have previously been available only online are now available for Microsoft’s mobile display ad inventory as well, and should enable advertisers to reduce advertising waste and increase campaign ROI. more»
When you receive an online or mobile advertisement that seems just too precisely tailored to your individual interests, does it ever make you feel a bit strange and wonder what else is happening with your personal information?
If this sounds familiar, then Yahoo may have the solution for you, as they announce an upgrade to their mobile service which gives consumers greater control over the use of their personal information. more»
Every month, Millennial Media puts out a SMART report on the US mobile advertising market (SMART=Scorecard for Mobile Advertising Reach and Targeting).
The May report shows that the US mobile internet market continues to grow at a monthly average of 3-5%. There is also some very interesting information on the mix of campaigns (for example, Retail Promotional campaigns increased 6% from April to May), as well as an an analysis of “Cost Per Engaged User” across various types of targeting methods. more»
The IBM Institute for Business Value has published a very interesting report titled “Beyond Advertising - Choosing A Path To The Digital Consumer“.
The report is a survey of 2,800 marketing professionals across six countries with conclusions about how ‘digitally-savvy’ consumers have become in a short space of time. It discusses how the traditional distinctions between advertising and marketing have blurred, and how companies must move beyond traditional advertising to combine granularity of targeting and measurement with cross-platform integration. (available for download) more»
Flirtomatic, the UK based flirting and dating service, has decided to use the “social intelligence” solutions from Xtract to gain better insight into their customers, with the aim to eventually to offer more relevant advertising. more»