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MobiAD Archives


Mall shoppers are key target for new film “Divergent”

divergent.jpgAmerican Film distributor, Lionsgate, has announced that as part of their marketing efforts for upcoming film Divergent they will run an advanced mobile campaign to target customers in shopping malls.

Lionsgate has frequently been a leading proponent of using mobile to market their films.
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18.03.2014    Tags: , , ,
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PayPal “Beacon” - a new way for merchants to engage customers

paypal-ble.jpgMobile Retail is a hot area now, with merchants and technology providers around the world looking for ways to improve the engagement of customers in retail stores.

PayPal, one of the world’s leading payments companies has recently announced Beacon, a new mobile retail product based on Bluetooth, which could lead to much smoother interaction in store.
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Despite Critics, Proximity Marketing Is Getting Results

bluetooth_intro.jpgBluetooth-based proximity marketing has occasionally been criticized as being intrusive, as Bluetooth “invitations” are sometimes sent without a consumers request.

However, recent figures from proximity marketing firm FuturLink demonstrate that Bluetooth marketing can lead to very successful customer interaction. more»


12.08.2010    Tags: ,
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Proximity Marketing - An Introduction To Bluetooth Marketing

bluetooth3.jpgProximity marketing using Bluetooth has been around for several years, and has found success in certain environments.

This report is based on a study of 1,000 UK consumers and their views on Bluetooth and Bluetooth marketing. It offers marketers an independent report on the use of Bluetooth as a channel to deliver rich media as part of a multi-channel marketing campaign. more»


13.10.2009    Tags: , ,
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T-Mobile To Trial Proximity Marketing In UK Stores

t-mobile_bluetooth.gifT-Mobile has announced that it will trial “proximity marketing” at several of its London locations in an effort to bring more people into the stores.

Bluetooth tags will be installed in six T-Mobile stores by Hypertag, a provider of proximity solutions.
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29.03.2009    Tags: , ,
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ROK to Roll Out Bluetooth Advertising Platform For Super Bowl

superbowl.gifROK Entertainment, the UK-based mobile technology and entertainment company has signed a partnership with Mixcast Network to roll out a national Bluetooth mobile advertising platform in the US in time for the Super Bowl weekend in February. more»


29.10.2008    Tags: , ,
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Do-It-Yourself Bluetooth Marketing for Brands

rok.gifROK Entertainment Group, a global entertainment company, has launched ROK Promoter, a web-based application which allows advertisers to create and manage their own Bluetooth advertising campaigns, direct to consumers. more»


30.09.2008    Tags:
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JC Decaux Rolls Out BlueTooth Network

jcdecaux.gifBluetooth marketing seems to be growing in popularity. Just recently JC Decaux, one of the world’s largest out-of-home advertising companies, announced the roll out of a bluetooth network that will go across Australia. more»


22.07.2008    Tags: ,
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Coke’s Powerade Uses Bluetooth To Engage Cyclists

powerade_biker.gifWhen Powerade wanted to promote their range of sports drinks at this year’s Pick n Pay Argus Cycle Tour in Cape Town, they turned to a company called Brandscape who specialise in Proximity Marketing Solutions. more»


17.04.2008    Tags: ,
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