Bluetooth-based proximity marketing has occasionally been criticized as being intrusive, as Bluetooth “invitations” are sometimes sent without a consumers request.

However, recent figures from proximity marketing firm FuturLink demonstrate that Bluetooth marketing can lead to very successful customer interaction. more»

Proximity marketing using Bluetooth has been around for several years, and has found success in certain environments.

This report is based on a study of 1,000 UK consumers and their views on Bluetooth and Bluetooth marketing. It offers marketers an independent report on the use of Bluetooth as a channel to deliver rich media as part of a multi-channel marketing campaign. more»

T-Mobile has announced that it will trial “proximity marketing” at several of its London locations in an effort to bring more people into the stores.

Bluetooth tags will be installed in six T-Mobile stores by Hypertag, a provider of proximity solutions.
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ROK Entertainment, the UK-based mobile technology and entertainment company has signed a partnership with Mixcast Network to roll out a national Bluetooth mobile advertising platform in the US in time for the Super Bowl weekend in February. more»

ROK Entertainment Group, a global entertainment company, has launched ROK Promoter, a web-based application which allows advertisers to create and manage their own Bluetooth advertising campaigns, direct to consumers. more»

Bluetooth marketing seems to be growing in popularity. Just recently JC Decaux, one of the world’s largest out-of-home advertising companies, announced the roll out of a bluetooth network that will go across Australia. more»

When Powerade wanted to promote their range of sports drinks at this year’s Pick n Pay Argus Cycle Tour in Cape Town, they turned to a company called Brandscape who specialise in Proximity Marketing Solutions. more»