Recent research has documented a strong consumer preference for free, branded apps.
A study commissioned by the Association of Publishing Agencies (APA) has found that 73% of iPad users prefer to download free branded apps rather than pay for non-branded equivalents. more»
The Fox Mobile Group is part of News Corporation, one of the largest media companies in the world. News Corp owns such well know assets as 20th Century Fox film, FOX TV broadcasting, National Geographic cable channel, part of B Sky B and Sky Italia, newspapers such as The Times and The Sun in the UK, The Wall Street Journal, and social networking site MySpace.
With such a wealth and diversity of media assets, understanding how to monetize them in new channels such as mobile is very important. In this interview, we talk with Mauro Montanaro, CEO of Fox Mobile Group about branded content, mobile advertising, and how Fox is setup to take advantage of this emerging distribution channel. more»
This week was the MIPTV show in Cannes, the largest entertainment content congress in the world. Sir Martin Sorrell, CEO of communications giant WPP took the stage for an hour to share his view of where the media and advertising business is going, and what he believed will be important strategies for companies going forward.
Fundamentally, Sorrell believes that the global economic meltdown combined with serious ongoing structural changes will fundamentally change the nature of the media and advertising business forever. more»
30 March to 3 April 2009
MIPTV is the only major international event that brings advertising industry players together with 13,500 entertainment and digital media professionals. more»