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MobiAD Archives


Coke launches special “interactive” bottles for World Cup 2014

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World Cup 2014 will soon be here, so Coca-Cola has launched a special series of bottles to celebrate the event. These collectible mini-bottles are decorated with special national colors, and are interactive so that fans around the world can connect over the “Copa del Mundo”. more»


02.02.2014    Tags: , , , ,
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Customizing a bottle of Scotch:
A Father’s Day message from Diageo

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The best advertising campaigns are often those that help people communicate their true feelings and emotions.

This mobile campaign from Diageo, which ran in Brazil, does just that. And although its not overly complex or hi-tech, it certainly adds a bit of fun and helped people express what they really feel on Father’s Day.

And according to Diageo, they learned several key lessons from running this campaign.
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07.08.2013    Tags: , , ,
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MMA Forum Series

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Sao Paulo: 18 August, 2011
London: 4-5 October, 2011
Los Angeles: 17 November, 2011

The Mobile Marketing Association Forum series has become the leading global platform for brands, agencies and publishers to share their experiences and success in mobile marketing. more»


18.06.2011    Tags: , , , ,
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