This mobile campaign from Diageo, which ran in Brazil, does just that. And although its not overly complex or hi-tech, it certainly adds a bit of fun and helped people express what they really feel on Father’s Day.
And according to Diageo, they learned several key lessons from running this campaign.
Sao Paulo: 18 August, 2011
London: 4-5 October, 2011
Los Angeles: 17 November, 2011
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