2011 was an eventful year, with big changes in the mobile industry, and 2012 promises to be even more exciting.

Mobile ad mediation provider inneractive have published an interesting end of year review on their blog looking into the lessons that they have learned in 2011 and how companies can maximize revenue from mobile apps in 2012. more»

According to the latest research published in Jumptap’s MobilleSTAT report, rich media ads lead to much, much higher levels of consumer engagement.

Jumptap found that there is an increase of up to 455% in Click Through Rates for rich media ad units compared to static banners. more»

Many factors affect consumers’ behaviour when it comes to advertising - and it should come as no surprise that there are significant mobile ad differences between men and women.

Ad mediation company inneractive has released some fun information about the difference between men and women in the area of mobile advertising.
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UK search specialist Latitude Digital marketing has released an in-depth report on the Mobile PPC* market which shows some striking trends.

The report presents an interesting story - the overall growth of mobile search is strong, and the customers are clicking on the ads. However, the overall conversion rate is still relatively low as very few companies have taken the next step of making a website optimized for mobile.

(*Pay Per Click, e.g. paid mobile search) more»