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MobiAD Archives


SMART Update On US Mobile Ad Market

smart_logo.gifEvery month, Millennial Media puts out a SMART report on the US mobile advertising market (SMART=Scorecard for Mobile Advertising Reach and Targeting).

In their latest report they give a detailed look at the top 10 verticals for mobile advertising spending, as well as some interesting information on what forms of interactivity people are actually engaging in. more»


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Coke launches “click to video” on Admob

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At the MSN strategic summit in May, Admob and Coca Cola announced the launch of a major new mobile campaign using a “click to video” response, more»


13.05.2007    Tags: , ,
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US Navy “click to video” awareness campaign

navy.pngThe US Navy launched an innovative “click to video” mobile campaign targeted at raising awareness of opportunities in the US Navy. more»


08.02.2007    Tags: , ,
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