Coca-Cola has had a long history of successful, innovative advertising in many media. Last summer, Coke ran a campaign in Hong Kong that successfully combined the reach of TV with the engagement of mobile to create a true phenomenon across the region. more»
Superbowl Advertising: “2nd Screen” Ads All Sold Out!
In just 10 days from now the US Superbowl football game will take place in New Orleans. Over the years, the Superbowl has become a showcase for TV advertising, with audiences over 150 million people and ad prices up to US$4 million for a 30 second spot!
2013 is the second year that the game is being streamed live on the internet, and the ad inventory for this “second screen” has been moving rapidly. And some brands, such as Coca-Cola, are working hard to involve multiple screens in their campaigns. more»
“I’d Like To Buy The World A Coke” Google & Coke Team Up For Award Winning Mobile Campaign
Wouldn’t it be great to take some of the best advertising campaigns from the past, and bring them into the 21st century world of mobile?
This is exactly what Google and Coke have done. They teamed up to re-interpret one of the most iconic ad campaigns of all time, with some of the most creative use of mobile technology that we have seen.
The results worked so well that the campaign was awarded the first Mobile Grand Prix at the Cannes Lions festival. more»