Consulting Services

We provide the following services:
Strategic Workshops
  on Mobile Marketing &
  Advertising
International
  Partnerships &
  Business Development
Investment Due
  Diligence &
  Matchmaking

for more information »

MobiAD Archives


Buzz City Teams Up With Academics To Prevent Click Fraud

pay-per-click-fraud1.jpgMobile advertising company BuzzCity has announced it is teaming up with academics from the National University of Singapore (NUS) in an attempt to further safeguard ad quality online.

The campaign tackles use of the dominant advertising model Cost Per Click (CPC), ensuring users can’t generate fraudulent clicks - either manually, or through the use of specially designed ‘bots’. more»


21.04.2012    Tags: ,
del.icio.us
Interested in Mobile Advertising?
Subscribe to MobiAD News
Receive it free every week!

Subscribe to MobiAD