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Marks & Spencer Study Shows Effectiveness of Opt-In Campaigns
A recent study by the Internet Advertising Bureau (IAB) and the Direct Marketing Association (DMA) has highlighted the effectiveness of “opt-in” mobile messaging campaigns.
The study tested ads from Marks & Spencer, and found almost 100% of Marks & Spencer contacts on their DRM database recalling having received a message. more»
17.10.2010    Tags: dma
, mobile messaging