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MobiAD Archives


Tablets Becoming Mainstream,
But The Demographics Are Changing

kindle_reader.jpgTablet type devices - whether iPads, Galaxies, or Kindles - are becoming an accepted form factor for mobile connected device, and are developing a large installed base of users.

As publishers and advertisers increasingly target these consumers, they will need to understand more about the demographics of this group.

Nielsen’s latest US quarterly survey of mobile connected device owners reveals that these demographics are in fact changing rapidly. more»


03.09.2011    Tags: , , ,
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Tablets Devices Great For Consumer Engagement

adobe_and_greystripe_partner_for_ads_that_convert_flash_to_html5.jpgTablet devices such as the iPad are rapidly gaining in popularity around the world, and many publishers are now targeting this platform.

Advertising revenue is always a key component of any publishing businesses, so many people would like to understand the effectiveness of advertising on tablets compared to other platforms such as e-readers or even standard paper publications.

A recent survey by market research company GfK looked at this question, and revealed that Tablets can be extremely effective for advertising. more»


21.08.2011    Tags: , ,
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