Smaato, one of the worlds leading mobile ad networks, has released its latest mobile advertising pricing guide, designed to improve the monetisation of mobile by app developers and advertisers.

The results showed a wide range of prices around the world, with the US being much cheaper than Europe! more»

Budweiser Ice Cold Index

Beer is of course a very popular drink in Ireland, and most people already have a favorite brand of beer that they drink on a regular basis.

So what can a beer brand do to encourage Irish men to try a different beer when they go to the pub?

Budweiser found the answer to this challenge in a very innovate mobile campaign that provided mobile coupons whose value varied according to the local weather! more»

According to a study by marketing research company Nielsen, mobile advertising is more effective in Europe than it is in the United States.

The findings showed that owners of tablets and smartphones in Italy, Germany and the UK were more likely to make a purchase online via their PC after seeing a mobile advert than their American counterparts. more»

Recently released data from comScore’s MobilLens service has shown that SMS advertising remains the medium of choice for brands to deliver their messages to consumers in Europe, with more than half of all smartphone owners remembering that they had received an SMS advertisement. more»