During the recent China International Clothing and Accessories Fair (CHIC) a special zone showcasing how fashion brands can harness the latest mobile technologies was created by 360Fashion Network.

The zone allowed visitors to experience the power of augmented reality, QR codes and Near Field Communication (NFC), all of which have been touted as next big things in the mobile industry.
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Mobile commerce is rapidly moving into the mainstream of everyday life, with major retailers reporting very rapid growth of sales through the mobile channel.

eBay is one of the internet’s most successful retailers, and over the years has made a major commitment to growing their mobile business.

Now eBay has revealed some impressive numbers about their growing mobile momentum. more»

The past several months has seen a huge growth in the area of mobile commerce. More and more people are now using their phone for shopping, whether they are at home, in the store, or simply out and about.

As a result, many retail brands have greatly increased their use of the mobile marketing channel. Having a good understanding of who is the mobile retail consumer, their characteristics and buying patterns is becoming ever more important.

Recently Millennial Media and comScore have released some very in-depth information about Mobile Retail for all marketers who are interested in this very important trend. more»

An endless stream of denim content with the swipe of your finger

If it is true that the iPad is really just like an iPhone with a larger screen, than innovative brands should be able to combine the interactivity of an iPhone with the graphics of an iPad to come up with a great user experience for marketing.

Now fashion brand Gap has done just that.

In the past Gap has launched iPhone apps to bring GAP fashion to their customers. Now they have teamed with agency AKQA to launch an ambitious iPad application to really take advantage of the beautiful iPad screen. more»

Starbucks and UK mobile operator O2 have announced the start of a 6-month trial of O2’s new location-based mobile advertising platform.

Global cosmetics company L’Oreal will also participate in the trial.

The pilot will allow the two brands to send marketing messages to opted-in O2 subscribers when they enter certain selected locations. more»

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