27 to 29 June, 2012
Berlin, German

The The MLOVE ConFestival brings together CEOs, innovators and entrepreneurs from across multiple disciplines to share, learn and cross-pollinate ideas with an array of scientists, artists and other thought leaders. more»

20 September, 2012
Hamburg, Germany

MLOVE invites musicians, publishers, media, app developers and record labels to discover the unlimited opportunities that Mobile offers in terms of producing, sharing and publishing music. more»

According to a study by marketing research company Nielsen, mobile advertising is more effective in Europe than it is in the United States.

The findings showed that owners of tablets and smartphones in Italy, Germany and the UK were more likely to make a purchase online via their PC after seeing a mobile advert than their American counterparts. more»

Vodafone Mobile Clicks is an initiative designed to accelerate innovation in the mobile internet sector across Europe. Entrants come from seven countries, including UK, Netherlands, Turkey, Portugal, Spain, Germany, and Ireland.

After the first rounds of judging, the entries have been reduced down to 7 finalists, one from each country. You can vote now for your favorite.
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Volkswagen has announced that it continues to see great consumer response to it’s mobile games.

The latest game, called Volkswagen Touareg Challenge, has been downloaded over 1 million times in the first 10 days after its launch. more»

The MMA has released its latest “Consumer Briefing” report into mobile donations in the UK, French and German markets.

The report shows that in some countries, mobile is already the most popular way for people to donate to a charity. more»

Earlier in 2009 IKEA launched a new line of furniture, IKEA PS, whose objective was to stretch the idea of design, to think about empowering people, and to minimize the impact on the world.

With such unusual designs, IKEA felt they had to do something special to help customers imagine how this furniture would fit into their houses, so they turned to a mobile augmented reality solution.

The Portable Interior Planner application gives customers the ability to see exactly how the new designs will look in their home, without the need to actually move any furniture! more»

The automotive sector has been one of the big early supporters of mobile advertising, with many interesting campaigns. The question people always ask though, is what has been the impact of the campaigns.

Nissan ran a campaign recently to promote the innovative features of their Murano line. At the same time they ran a detailed research project among consumers to gauge the effect of the campaign. What they found was a big jump in product awareness - over 30% - as well as a significant improvement in the overall image of Nissan.
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Just after I wrote the article about the Ogilvy Marketing Innovation Lab, I had the chance to visit BMW headquarters in Munich, Germany.

The Ogilvy team had shown me an interactive table from Microsoft, called “Surface” that could be used for marketing purposes. In Munich, I had a chance to see just exactly how BMW is planning on using these tables as part of their sales process. more»

22 & 23 January, 2009
BMW Weld, Munich, Germany

The motto of the M-Days 2009 is “The Mobile Phone as a Multiplier: Convergence of mobile towards online and traditional media channels in the 21st century”. more»

The Department “Geo-Informatik” at the University of Muenster in Germany has installed a coupon system on the public phone booths in Muenster downtown. Depending on the time of day, the location, and the current weather, dynamic coupons are displayed that can be redeemed in the surrounding stores. more»

The leading German White and Yellow Pages Directory service offers a free download of a full navigation system onto the mobile phone. The user simply downloads and installs the software from the website of “Das Oertliche”. more»

German software developer Rock Your Mobile launches Call’n Cash technology. It allows ads to be distributed to mobile phones based on specific target consumer needs and profiles. more»