The European Union’s new Digital Agenda is an initiative set up to facilitate access to technology within Europe.
As a result, Apple may face scrutiny on its policies on interoperability and the ban on third party development suites such as Adobe Flash. more»
Effectively communicating a “safe sex” message to 15 - 18 year olds could be a difficult task, especially as they are often wary of mainstream media.
So the Department of Children, Schools and Families (DCSF) in the UK turned to mobile marketing to help them connect with this hard to reach group.
thmbnls is a free, 22 episode mobile soap opera that was launched earlier this year and which is a key element in DCSF’s overall Want Respect? Wear a Condom campaign. more»