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MobiAD Archives


Is Apple Heading For Antitrust Troubles In Europe?

eu-apple.gifThe European Union’s new Digital Agenda is an initiative set up to facilitate access to technology within Europe.

As a result, Apple may face scrutiny on its policies on interoperability and the ban on third party development suites such as Adobe Flash. more»


13.07.2010    Tags: ,
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Using A Mobile Soap Opera To Bring The Message Of Safe Sex To Teens
thmbnls: “UR MOBILE UR DRAMA UR CHOICES”

thmbnls_start.gifEffectively communicating a “safe sex” message to 15 - 18 year olds could be a difficult task, especially as they are often wary of mainstream media.

So the Department of Children, Schools and Families (DCSF) in the UK turned to mobile marketing to help them connect with this hard to reach group.

thmbnls is a free, 22 episode mobile soap opera that was launched earlier this year and which is a key element in DCSF’s overall Want Respect? Wear a Condom campaign. more»


12.05.2009    Tags: , ,
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