Twice a year the IAB (Internet Advertising Bureau) sponsors a survey of internet related advertising revenues. Conducted by PricewaterhouseCoopers. The study provides a very detailed, interesting look at the key trends in internet advertising, including Mobile.
The study reported that mobile advertising revenues in the US grew by over 100% during 2012, the fastest growing segment of the entire internet advertising industry!
A recent survey in the UK by the Internet Advertising Bureau (IAB) has found that the value of mobile transactions is rapidly increasing, although the overall uptake of mobile commerce remains relatively flat.
During the past year, the average value of mobile transactions has risen from £12.20 to £17.49, an increase of 43%. more»
The study tested ads from Marks & Spencer, and found almost 100% of Marks & Spencer contacts on their DRM database recalling having received a message. more»