Juniper Research has released a new study which estimates that by 2014, total adspend on mobile services will exceed $6 billion annually. This represents a 34% annual growth rate.
They also have a very interesting analysis of which mobile channels will benefit from this spend over the coming years. more»
Telefonica Mobile Group has announced the launch of a new mobile marketing service built around the LiveScreen Media idle screen advertising platform from Celltick. more»
Celltick, the company that has been championing “idle screen” advertising for several years, has launched livescreen.com, a web-based ad server which allows local and global advertisers to purchase idle screen advertising in all markets where Celltick’s LiveScreen Media platform is operational.
Idle screen advertising is expected to become a major channel for mobile advertising. more»