Mobile Marketing has usually been an “early adopter” of all new mobile technologies: agencies and brands have been good at figuring out how some new technology can be used to increase engagement, demand attention, or build loyalty (think about AR, mobile apps, accelerometers, location, etc.)
Here is a really interesting new technology demonstration from Google, showing off one of the features of HTML 5 that is in Chrome. We don’t think we’ve seen this in a mobile marketing campaign yet, but we’re sure some innovative agency will start soon!
27 to 29 June, 2012
The The MLOVE ConFestival brings together CEOs, innovators and entrepreneurs from across multiple disciplines to share, learn and cross-pollinate ideas with an array of scientists, artists and other thought leaders. more»
There are lots of cooking apps around, but only one that lets you control the cookbook with a wave of your hand!
My Kitchen Table, a new cooking app from personal media company TigerSpike in partnership with Ebury Publishing brings together great recipes with innovative technology to improve the cooking experience. more»
Sometimes a new technology will suddenly hit a magic “tipping point”, and all of a sudden you read about it everywhere - news sites, blogs, conferences, your friends, etc.
These days, it looks as though Mobile Augmented Reality has reached that tipping point and has now become one of the hottest topics in the mobile arena.
It’s already clear that mobile AR will have many applications in the area of mobile advertising and marketing, so we thought it would be a good time to take a more detailed look at the current state of this exciting new technology and the ways it can be used to create consumer engagement.
Looking around the world today, it seems as though everything is becoming digital - music, photos, video, ads, TV, books, etc.
And it is clear that the mobile phone is playing an increasingly important role as a person’s means of interacting with this digital world.
In this two-part article we will take a look at a very interesting type of interaction which is still emerging - the mobile camera. The camera can be used in many ways to engage consumers: QR codes, augmented reality, advanced image recognition, plus several others. more»
Just after I wrote the article about the Ogilvy Marketing Innovation Lab, I had the chance to visit BMW headquarters in Munich, Germany.
The Ogilvy team had shown me an interactive table from Microsoft, called “Surface” that could be used for marketing purposes. In Munich, I had a chance to see just exactly how BMW is planning on using these tables as part of their sales process. more»
Mobile phone dart games?
3D Television ads?
Interactive floor projectors?
The Ogilvy Digital Innovation Lab in London has them all.
If you are interested in exploring some of the ways that brands will communicate and engage their customers in the future, this is a good place to start. We had the chance recently to visit the Ogilvy Digital Innovation Lab in London to see some of this future. more»