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MobiAD Archives


Africa Update: Special MEF report on Kenya

africa_globe.gifOver the past few years, Africa is experiencing a resurgence, especially in the area of mobile services. Africa contains some of the world’s fastest growing economies, and the mobile sector is an essential contributor of this growth.

MEF Africa is releasing a series of country specific market reports - the first of which highlights Kenya, home of the phenomenally successful m-Pesa payment system! more»


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Facebook Ads: Key strategies to maximize returns

fb-thumb-ads.gifTwo things have become very clear recently:
• Facebook is serious about providing many advertising opportunities
• Consumers love to use Facebook over mobile

This excellent whitepaper looks at recent trends in Facebook advertising, and recommends specific strategies for maximizing returns from Facebook campaigns.
more»


09.01.2014    Tags: , ,
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GSMA: Mobile Commerce in Retail

gsma_mobilecommerce.jpgThe GSMA is the global organization of mobile operators, arguably the most influential mobile association in the world.

This new whitepaper from the GSMA is a detailed look at the opportunities provided by mobile commerce in the retail industry. more»


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Mobile advertising to grow 7x faster
than desktop internet ads

fast_growth.jpgMobile advertising is definitely on a growth spurt these days.

According to Publicis-owned ad agency ZenithOptimedia, global advertising will grow at a respectable rate of 3.5% over the coming year, with internet advertising growing about three times this fast. Mobile advertising on the other hand, is expected to grow at an astounding 77% this year! more»


04.10.2013    Tags: , , ,
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Mobile Advertising grows over 100% in 2012

iab-growth-2013-2.gifTwice a year the IAB (Internet Advertising Bureau) sponsors a survey of internet related advertising revenues. Conducted by PricewaterhouseCoopers. The study provides a very detailed, interesting look at the key trends in internet advertising, including Mobile.

The study reported that mobile advertising revenues in the US grew by over 100% during 2012, the fastest growing segment of the entire internet advertising industry!
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20.06.2013    Tags: , , ,
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A Surprising Look At The Future:
Mobile & Internet Trends 2012

2012-internet-trends5.gifMary Meeker, a partner at Kleiner Perkins Caulfield and Byers, periodically puts out a paper looking at the most significant trends in the internet and mobile, as well as her view for the likely future.

Her latest work was presented to a group of students at Stanford University in December of 2012. It provides a fascinating overview of two of the biggest forces shaping our lives today. more»


16.01.2013    Tags: , , ,
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A Look At The US Smartphone Market - Samsung & Apple Now On Top

smartphones-3.gifMarket research firm comScore has released their latest MobiLens figures on the state of the US Smartphone market.

This new report shows that while Samsung continues to lead the US market with 26.3% share of US subscribers, Apple at 17.8% has managed to pass LG and now holds second place. more»


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How You Use Your Mobile Depends On What You Want To Buy

mobile-shopping.gifOver the years there have been a number of studies about the mobile shopping behavior of consumers.

However, now a new report shows that in fact consumers utilize mobile devices differently depending on their specific product or service need, as well as the vertical market they are interested in.

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“Mobile - The Shop In Your Pocket”
A white paper from Velti

mobile_retail.jpgMobile Retail is clearly one of the hottest topics in mobile marketing today, and it is changing rapidly.

Now Velti, a leading provider of mobile marketing and advertising solutions, has released a white paper, “Mobile - The Shop in you Pocket”, that looks at some consumer attitude aspects of mobile retail, and explains how retailers can take advantage of the “trusted position” they enjoy with consumers. more»


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Opera Releases First State Of Mobile Advertising Report

opera-software-small.jpgOpera has launched its first State of Mobile Advertising report, highlighting key data and trends in the industry across the globe.

Apple’s iOS came top of the list for eCPM (effective cost per thousand impressions) with an average of $2.85, above Android’s $2.10 and far beyond Windows Phone at just $0.20. more»


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Mobile Ad Prices Around The World:
Europe Is Expensive, US Is Cheap!

global-prices2.gifSmaato, one of the worlds leading mobile ad networks, has released its latest mobile advertising pricing guide, designed to improve the monetisation of mobile by app developers and advertisers.

The results showed a wide range of prices around the world, with the US being much cheaper than Europe! more»


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Mobile Industry 2012

crystal_ball-2012.gifAs has become a tradition in recent years, Chetan Sharma has produced his annual Mobile Industry Predictions Survey.

Each year, Chetan contacts a wide variety of leaders in the mobile industry to see what they feel will be the key trends in the upcoming year, as well as what they thought were the most interesting and important developments during the previous year.

It always makes for interesting reading!
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Rich Media Really Counts For Mobile Ads

click-on-iphone.jpgAccording to the latest research published in Jumptap’s MobilleSTAT report, rich media ads lead to much, much higher levels of consumer engagement.

Jumptap found that there is an increase of up to 455% in Click Through Rates for rich media ad units compared to static banners. more»


06.11.2011    Tags: ,
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Google Launches Our Mobile Planet
Insights into smartphone usage and mobile attitudes

google-ourmobileplanet.gifThis week at the Mobile Marketing Forum in London, Google announced the launch of a new mobile consumer data resource, Our Mobile Planet.

The Our Mobile Planet web site provides users with free access to the full set of data from a major mobile market study commissioned by Google. more»


07.10.2011    Tags: , ,
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Tablets Becoming Mainstream,
But The Demographics Are Changing

kindle_reader.jpgTablet type devices - whether iPads, Galaxies, or Kindles - are becoming an accepted form factor for mobile connected device, and are developing a large installed base of users.

As publishers and advertisers increasingly target these consumers, they will need to understand more about the demographics of this group.

Nielsen’s latest US quarterly survey of mobile connected device owners reveals that these demographics are in fact changing rapidly. more»


03.09.2011    Tags: , , ,
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Mobile For B2B Marketing
Don’t Get Left Behind!

b2b_hands_250.jpgMost of the discussion over the past several years around mobile marketing has centered on the use of mobile for B2C (Business To Consumer) marketing, with big consumer brands often taking the lead.

However, there is a growing realization in industry that mobile is not limited to B2C, but in fact can be very useful in B2B (Business To Business) marketing as well.

Take a look at this whitepaper from the Mobile Marketing Association (MMA) which explains how B2B marketers can best make use of the mobile channel.
more»


21.08.2011    Tags: , ,
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The Surprising Media Habits of Teens

teens_media.jpgToday’s teen generation has been raised in an era of unprecedented media choice - internet everywhere, mobile, cable, connected tablets, time-shifted TV - the list seems almost endless.

Nielsen, a global leader in measurement and information, has put together a snapshot of the media habits of the teen generation.

Mobile Video, Texting, Social Media, Mobile Advertising - Nielsen looks at all of these in their report. more»


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Automobile Enthusiasts Are Big Users Of Mobile

milleniall_car.jpgBuying a car is one of the biggest purchases most people make in their daily life. And it turns out that increasingly the mobile marketing channel is being used effectively to influence this purchase decision.

Millennial Media has released their latest Scorecard for Mobile Advertising Reach and Targeting Report (SMART), which provides some very interesting information about mobile users who are interested in automobile content. more»


07.07.2011    Tags: ,
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The Mobile Ecosystem: An Overview

mobile_ecosystem.gifSometimes the mobile industry is growing and changing so fast that it seems very hard to keep up with the trends, keep up with the key companies, and understand how all the parts fit together.

Econsultancy has put together an infograph that gives a very interesting, high level overview of the entire rapidly evolving world of mobile - including key statistics and players - in an easy to scan graphical interface. Take a look. more»


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Mobile Data Traffic To Explode Over Coming Years

matrix_data.jpgData traffic on mobile networks worldwide is set to explode over the next 10 years, increasing by a factor of 33, according to data and forecasts published at the UMTS Forum in London.

Driven by the rapid growth of connected devices and the move towards mobile video, the total data load is expected to reach 127 billion gigabytes of data per annum, excluding Wifi driven traffic. more»


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Permission Based Marketing -
Reach, Targeting, & High Conversion

yesyoucan.jpgOne of the biggest global trends in mobile advertising over the past few years has been the growth of massive opt-in databases and “permission based marketing“.

Many mobile operators now have databases containing information on millions of subscribers who have agreed to receive targeted advertising messages.

Out There Media has been very active in permission based marketing, especially in the fast growing Asia region. Now OTM, in conjunction with the MMA, has authored a white paper which shares data gathered from running many permission-based campaigns, and includes a set of recommendations to help grow this form of mobile advertising. more»


26.05.2011    Tags: , ,
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Mobile Video Advertising - Best Practices Guide

mobile-video.jpgTelevision advertising has long been viewed as one of the most powerful means of advertising communication.

Most mobile phones are now capable of playing video - this study provides information on the effectiveness of using mobile video for advertising, and offers some “best practice” guidelines. more»


21.05.2011    Tags: , ,
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Global Ad Market To Continue Growth, Though Recent Events Cut Spend By $2.4 Billion

chart_growth-1.gifA new Report from research from Zenith Optimedia has predicted that the global advertising market will grow by 4.2% during 2011. This is down slightly from the 4.6% growth predicted in December and is due to the recent events in the Middle East and Japan. These two events are expected to reduce global spend by $2.4 billion according to the study. more»


01.05.2011    Tags: , , ,
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Evolution Of Mobile Payments

firstptr_payments.gifFirstPartner, a UK based research agency has released a very interesting “map” of the mobile payments industry.

The map provides a overview of how mobile commerce and mobile payments is growing as well as who are the key players, and is a good resource for anyone who is interested in this part of the mobile industry. more»


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Google’s “Acquisition Appetite”

google-acquisitions.gifEvery once in a while you run across a graphic that is so striking you just have to share it.

The team at Scores.Org and ByJess.Net have done some analysis and have put together a super infographic which displays Google’s acquisition appetite over the past several years.

This chart is definitely worth looking at, both for the information it contains as well as the cleverness of the design. more»


10.02.2011    Tags: , ,
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Marketers Show Huge Support For Mobile Advertising In 2011

chart_growth-1.gifAccording to a new survey conducted jointly by the ANA (Association of National Advertisers) and the MMA (Mobile Marketing Association), 88% of marketers intend to use some form of mobile marketing in 2011. In addition, 75% intend to increase their budget for mobile initiatives by an average of 59%. more»


09.02.2011    Tags: ,
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2D Mobile Barcodes – A Definitive Guide

qr-neomedia.gif2D barcodes are a technology that has been widely discussed and promoted by various companies for several years in the mobile space, but has never seemed to gain too much traction in the market.

However, it looks as though this is all finally starting to change. Read this informative guide from NeoMedia to learn all you need to know about this up and coming technology. more»


29.01.2011    Tags: ,
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The Tech Landscape For Display Advertising

luma-ecosystem-2010small.jpgSometimes it seems that digital advertising has evolved into an overly complex eco-system with so many interconnected players that it is difficult to keep track of them all.

Take a look at this incredible chart which attempts to provide an overall context and put all the key players into perspective.
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The Rise Of The Multi-iPad Family

multi-ipad.gifThe iPad was released less than a year ago, and it has started a wave of tablet computers. But this is still a new phenomenon, and so the market is still learning how people will use these new products.

Now a recent survey of UK consumers by YouGov has shown that nearly a fifth of iPad owners say that they own more than one tablet in their household, and another fifth are considering buying additional tablets. more»


16.01.2011    Tags: , , ,
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Mobile Augmented Reality:
A Market Overview

mar-st-pauls.gifMobile Augmented Reality (MAR) has been in the market for a couple of years now, and is the basis for some of the most innovative mobile apps around.

Portio Research has authored this introductory guide and market overview of the MAR market for those who are not yet too familiar with the concept. more»


14.12.2010    Tags: ,
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University Students Happy To Receive Mobile Ads

mortarboard.gifThere are approximately 20 million university students in China, making this an enormously attractive advertising target.

Recently, David Holding-Parsons from MobiAd News completed a study of the attitude of Chinese students towards mobile advertising and found that they were receptive to mobile advertisements, but rewards and control are important! more»


20.11.2010    Tags: , ,
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iPad Users Like To Engage With Ads

nielsen-ipad-ad.gifA recent study by Nielsen into consumer habits on the iPad, Kindle and similar devices has found that iPad users are more willing to receive ads and more willing to pay for content than users of other devices. more»


28.10.2010    Tags: , ,
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Market Update: Mobile Advertising Revenues To Hit US$ 3.5 Billion In 2010

chart_growth.gifInforma has released a new market research which shows that in 2010 the global market for mobile advertising is forecast to reach US$ 3.5 billion.

Additionally, the market is expected to continue its rapid growth, expanding over six fold to reach US$ 24 billion in 2015. more»


27.10.2010    Tags: ,
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Despite the Gloom, Nokia Is Still The Leading Handset Manufacturer

nokia-logo.gifWith all the recent negative publicity surrounding Nokia, one would be excused for thinking that they were a struggling mobile handset manufacturer.

However, recent figures released by mobile advertising network InMobi show that Nokia are still comfortably ahead of their rivals. more»


18.10.2010    Tags: , ,
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Mobile Games: Who Are The Users?

mobile_games.gifOne of the hardest things to judge is who your users are, but a recent survey of Mobile Gamers by Buzz City sheds some light on this all important question.

The survey was conducted during May and June 2010 and involved almost 1,500 consumers from 10 countries in the top 20 traffic generators on the Buzz City network. more»


13.08.2010    Tags: ,
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Mobile-Commerce Report:
Smartphone Owners Already Active

mcommerce.gifAs more and more brands get used to using mobile for marketing and CRM, the next logical step will be to move into mobile commerce.

Brandbank has conducted an in-depth survey into the attitudes and expectations of consumers around mobile commerce. They found that smartphone owners are already well advanced, but the rest of the market has a long way to go.
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26.07.2010    Tags: , ,
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The State Of The “Mobile Touch Web”

touchweb.gifOne of the biggest changes that has taken place over the past few years in mobile is the overwhelming number of phones that are based on a touch screen interface. Touch screens have added greatly to the overall customer experience, and it seems certain that this advancement will be with us for a long time.

For the past several years Taptu has pioneered the index and crawling of media specifically designed for touch screen mobile devices. This report provides a detailed view of the current State of the Mobile Touch Web. more»


26.07.2010    Tags: , ,
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Women Are Catching The iPad Craze!

ipad_women.gifHaving already sold 3 million units, the iPad has undoubtedly become the must have gadget of the year.

But who are the iPad users?

Yahoo has posted a number of articles on their blog looking into who is visiting Yahoo from an iPad, and it is not exactly who you might think.
more»


22.07.2010    Tags: , ,
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75% Of Mobile Audience Prefers Ad-Funded Apps

smiley_phone.gifIf people still have doubts about the public acceptance of mobile advertising, a recent market study from JiWire reports that that mobile users overwhelmingly are willing to accept mobile advertising in return for having free applications.

Understanding the trends, consumption patterns, and preferences is key to making good use of a communications medium, and this report looks at not only acceptance of advertising, but also application usage, acceptance of location-based ads, and iPad purchase intent. more»


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Mobile Widgets, Could They Be The Next Big Thing?

yahoo-go.pngWith 2009 being undoubtedly the year of the mobile app, the search is on to find which technology will become mainstream in 2010.

One such technology is Mobile Widgets and a recent report from ARCchart takes a detailed look into the business case for Mobile Widgets from both a publisher and a mobile operator perspective. more»


19.06.2010    Tags: , ,
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UK Mobile Ad Market Shows Huge Growth In 2009

chart_growth.gifA recent study published by the IAB-UK and PricewaterhouseCoopers has showed that during 2009, total spend in the UK mobile advertising market grew by 32% to a new high of £37.6 million.

Among the specific formats of mobile advertising, mobile search increased the fastest with a 41% growth.
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Consumers Watch Mobile Video Throughout The Day

rhythm_iphone.gifMobile video ad network Rhythm NewMedia has released new research which provides a very good view into the current consumption of video and video ads across the US.

This study addresses factors such as time of day consumption, Wifi consumption, click through rates, and video ad completion rates. Definitely worth downloading and taking a look. more»


14.06.2010    Tags: , ,
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Females Driving Mobile Content Downloads

top-image.jpgA recent study of consumers on the Myxer platform has shown that females download twice as much mobile content as males do.

Myxer, which was founded in 2005, has a large catalog of ringtones, wallpapers, videos, applications and games with over a billion downloads annually. more»


04.06.2010    Tags: , ,
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US “Best Practices Guide” For Mobile Marketing Programs

mma-ww-logo.gifImplementing an effective mobile marketing program which runs across operator networks can be a difficult task.

The Mobile Marketing Association’s U.S. Consumer Best Practices Guidelines provides marketers with a guide to implementing mobile shortcode programs. more»


16.05.2010    Tags: , , ,
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Mobile Search Doubles In Past Year

mobile_search.gifWhat are people searching for, and how are they searching?

As more and more people spend time on the mobile web, the volume of mobile search queries is also rapidly increasing. Mobile Commerce has been providing the search functionality to a number of the mobile operators in the UK, and has recently released a report which provides a detailed look at how people search over mobile.
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Juniper Report Predicts 15 billion Mobile Tickets by 2014

juniper-logo2.gifJuniper Research has released its latest report on the mobile ticketing industry, in which it predicts that by 2014 nearly 15 billion tickets will be delivered to consumer’s mobile devices. more»


25.03.2010    Tags: , ,
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Understanding Brand Perceptions In The Youth Market

chacha-fs-logo.gifUnderstanding what is in the minds of consumers is always important for marketers. And as mobile has become the communication channel of choice for the youth market, what better tool to use to understand their perceptions of various brands.

In the past two years, mobile Q&A company ChaCha has responded to over 400 million queries, primarily from users who are 13 to 24 years years old. Now, ChaCha has teamed up with research firm Frost & Sullivan to put together a very interesting whitepaper on brand perception in the youth market. more»


07.03.2010    Tags: , ,
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Market Map Of The Wireless Broadband Industry - 2010

firstpartner_lbs_map.gif

FirstPartner, a UK based research agency has released a very interesting “map” of the Wireless Broadband industry.

The map provides a overview of the market for how broadband is delivered over wireless networks, and is a good resource for anyone who is interested in how mobile is evolving. more»


01.02.2010    Tags: ,
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Want High Click Through Rates? Go Symbian.

ctr-finger2.gifA new metrics report from ad optimization company Smaato highlights the difference in click-through rates seen on different phone operating systems.

The winner? Symbian, by a wide margin. more»


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Internet Access: Mobile Phones To Overtake PC’s By 2013

internet_world_mobile.gifA new research report from Gartner predicts that by 2013, the mobile phones will have overtaken PC’s as the most common way to access the internet. At that point, Gartner predicts a global installed base of 1.82 billion phones able to connect to the internet, compared with 1.78 billion PC’s.

The key implication is that companies need to insure that their websites, portals, and web applications adequately support mobile devices.
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