As mobile advertising has become an increasingly important media channel for many companies, an ongoing criticism has been that there is not adequate measurement of the channel.
Now the Audit Bureau of Circulations (ABC) - the media industries body - has announced that it has launched new metrics for the measurement of App Traffic. more»
The ability to provide accurate measurement has always been seen as a key requirement for brands to allocate larger budgets to mobile advertising.
Now the Interactive Advertising Bureau (IAB), the Mobile Marketing Association (MMA) and the Media Rating Council (MRC) have come together to create the first standardised key metrics to measure advertising on the mobile device and to provide a framework on how to count ad impressions on the mobile web. more»
The finalists for this year’s Festival of Media Awards competition have been announced, with 8 mobile campaigns making the shortlist in the “Best Use of Mobile” category.
See the full list of mobile campaign finalists here. more»
18 to 20 April 2010
Now in its fourth year, the Festival comprises a two day conference with leading industry speakers, a global awards ceremony, an exhibition of new media opportunities plus unrivaled networking opportunities. more»
Position: Media Director (27)
Location: Paris, France
As Media Director, you function as a key member of the Media Planning Buying team and are responsible for overseeing the translation of media strategies into final recommendations based on the client’s campaign goals and objectives. more»
BuzzCity has launched a web-based mobile media planning tool to help mobile marketers get better returns for their ad spend.
The online tool includes traffic and demographic data from each of 200 markets where the ad network operates. more»
This week the annual Festival of Media took place in Valencia, Spain. Several hundred key leaders from the media and advertising industry convened for 2 days of informative presentations and relaxed networking in the Spanish sun.
The global economic situation was clearly a big topic, and major brands P & G and Coca Cola talked about how they are organizing to get through this difficult time. more»
In the summer of 2008, a media planning and buying agency focusing solely on mobile advertising launched in the UK. In their first months of operation, Ring Ring Media seems to be going strong, having launched an innovative “ad network optimisation platform”, and now announcing ad bookings of over $1 million for their first 4 months in operation. more»
Platform-A, the advertising business of AOL, has launched a new third-party ad serving platform through Third Screen Media, the company they acquired just over a year ago. The platform offers “inventory partitioning”, a new technology which Platform-A says will increase monetization for publishers. more»
Richard Wheaton is Managing Director of Neo@Ogilvy, UK. Neo@Ogilvy is one of the largest media buying organizations globally. Richard gave a presentation as part of the Mobile Advertising panel at MIPTV in which he raised some interesting points. We had a chance to talk with Richard in more detail later to get his insights into mobile advertising. more»