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MobiAD Archives


The Global Mobile Consumer:
Insights from Deloitte

global_mobile.jpgEvery year the reach of mobile expands and impacts our lives in more ways. The spread of mobile devices is changing not only consumer lifestyles, but also business strategy.

Although the industry is immense, it is not at all homogenous, with differing devices, networks, services and consumer behaviors throughout the world. This detailed report from Deloitte provides an interesting look at the current state and important trends in the global mobile industry. more»


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IAB: Tablets Have Created Their Own Space In Consumers Lives

3screens.gifThe Internet Advertising Bureau (IAB) has released the findings from a new study which tried to understand how consumers interact with their different devices.

The results show that consumers’ use of devices varies greatly throughout the day, and that tablets have a very special use pattern. more»


08.08.2012    Tags: ,
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Who’s Using What Media When?

media_consumption_info_image.gifOver the past several years the diversity of media available to the average person has exploded.

Mobile internet enabled smartphones, tablets, social media sites, personal media players, Twitter - all of these are now used on a daily basis by a large sector of the population.

But who actually is using what media, and when? Ad Age, MBAOnline, and Magid GS produced a very interesting infographic which answers this question! more»


01.10.2011    Tags: , , , ,
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The Surprising Media Habits of Teens

teens_media.jpgToday’s teen generation has been raised in an era of unprecedented media choice - internet everywhere, mobile, cable, connected tablets, time-shifted TV - the list seems almost endless.

Nielsen, a global leader in measurement and information, has put together a snapshot of the media habits of the teen generation.

Mobile Video, Texting, Social Media, Mobile Advertising - Nielsen looks at all of these in their report. more»


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Media Tablet Sales Set To Explode Over The Next 4 Years

samsung-galaxy.gifGartner has released a new forecast which predicts explosive grow in the media tablet market.

Sales of this new product category are expected to grow from about 20 million units in 2010 to over 200 million units in 2014, with changes in regional and product feature mix. more»


14.11.2010    Tags: , , ,
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