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MobiAD Archives


Mobile Takes Over Social Media:
More Than Half Of Facebook And Twitter Users Connect Via Mobile

facebook-twitter-mobile-2.jpgMany people expected that social networks and mobile would be a natural combination, but now the numbers are in.

According to recent statistics from comScore, in the US during September, over 50% of Facebook’s and Twitter’s unique users logged on via their mobile device! more»


19.12.2012    Tags: , , ,
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Android Becomes Number 1 Smartphone OS

android-_1.gifAndroid’s recent momentum has continued with a key milestone as it has dislodged Symbian from its 10-year reign as the leading Smartphone OS.

According to research company Canalys, Android sold 32.9 million devices during Q.4 2010, overtaking Symbian, which sold 31 million. more»


09.02.2011    Tags: , , , ,
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US Mobile Ad Market Doubles,
And Google Is Taking the Lion’s Share!

us-mkt-share3.gifRecent figures from research firm IDC show that the US market for mobile advertising is growing at a rapid rate, doubling over the past year.

Even more interesting is the conclusion that Google currently represents almost 60% of this market revenue! more»


16.12.2010    Tags: , , ,
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Microsoft’s Mobile Strategy -
Will Windows Phone 7 Save The Day?

msft_crystalball.jpgOver the past several months, as the battle for the future of the mobile marketplace has heated up, much of the conversation has focused on Apple and Google, while less attention has been paid to the other two giants in this area - Microsoft and Nokia.

In this article, we’ll look at some of the recent moves by Microsoft related to mobile and mobile advertising to see what may be in store for this high profile company.

They have a long track record of success in technology businesses and big ambitions in the mobile area, but given their recent missteps in mobile, time may be running out. more»


27.07.2010    Tags: , , , ,
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Microsoft Launches Mobile Behavioral Targeting

microsoft_logo_round.gifMicrosoft has announced the launch of their Mobile Behavioral Targeting Solution.

This means that the various behavioral targeting options that have previously been available only online are now available for Microsoft’s mobile display ad inventory as well, and should enable advertisers to reduce advertising waste and increase campaign ROI. more»


20.09.2009    Tags: ,
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Microsoft Specifies What Is Prohibited From Microsoft App Store

msft_prohibits.gifMicrosoft has released a list of the application types that will be banned from their upcoming mobile app store. The 12 point prohibited list includes VOIP over mobile, links to other app stores, files larger than 10 MB, apps that show advertising that does not meet the Microsoft Advertising Creative Acceptance Policy Guide, plus several more.

The “Windows MarketPlace for Mobile” app store is expected to open later this year, to compete with apps stores for the iPhone, Android, Nokia, and RIM. more»


31.05.2009    Tags: ,
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Microsoft Eyes iPhone Ad Network

microsoft_logo_round.gifAlthough Microsoft has not really profited at all so far from the iPhone phenomenon, they may have their eyes on a different way of making money: providing the ad network that will serve ads into iPhone applications.

In an interesting post this week over at FT.com/Techblog, Chris Nuttall discusses this possibility and reports on a conversation he had with the head of Microsoft’s Massive marketing division.
more»


29.03.2009    Tags: , ,
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Smartphone Sales Grow, But Nokia Share Drops

nokia_smartphone.gifGartner, Inc has released their latest figures on sales of smartphone devices for 2008.

Overall unit sales grew by almost 14%, but Q4 showed only about a 4% growth.

Nokia is still the dominant vendor, but their share of Q4 units was 41%, down from 51% last year.

Samsung made it to the “top 5″ list for the first time. more»


16.03.2009    Tags: , , ,
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Verizon Picks Microsoft For Mobile Search And Advertising

verizon.gifFollowing several months of speculation, Verizon recently announced that Microsoft will be providing portal, local, and internet search and mobile advertising capabilities on the Verizon network. The five year agreement is set to start in mid-2009. more»


20.01.2009    Tags: , , ,
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CNBC Picks Microsoft For Mobile Advertising

cnbc_msft.gifMicrosoft Corp. and CNBC announced that Microsoft will be the exclusive third-party provider of mobile WAP site display advertising on CNBC.com’s U.S. mobile sites. more»


17.10.2008    Tags: ,
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The Mobile Search Advertising Landscape

msearchgroove.gifWith much of the mobile content action moving off-portal, the pressure is on publishers, now in command of their mobile content destinies, to take charge and proactively promote their mobile content and sites through paid mobile search, or top-notch placement in organic search results – or both. Must publishers choose between Google and Yahoo, or are there other alternatives?

By Peggy Anne Salz, founder, MSearchGroove.
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15.07.2008    Tags: , , ,
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Microsoft Rebrands Ad Offering

microsoft-logo.jpgMicrosoft has announced that it has rebranded its advertising business under the new name of Microsoft Advertising. The move is a clear sign that Microsoft is taking the fight to Google and its other rivals in mobile and internet advertising. The new brand will incorporate many of the companies that Microsoft has purchased in recent times. more»


29.05.2008    Tags:
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Internet Giants Continue Race to Build Advertising Capabilities

greek_race.gifIn the past week, the internet giants Microsoft and Google both took major steps in their competitive race, each trying to rapidly build up their capabilities in the digital advertising area. more»


17.03.2008    Tags: , ,
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Microsoft Signs French Publishers And Goes Live In India

microsoft-logo.jpgMicrosoft made two announcements demonstrating their ongoing expansion in the area of mobile advertising. Microsoft has been aggressively growing their mobile advertising business, both in terms of the services they offer and in the regions they cover. more»


03.03.2008    Tags: , , ,
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