However, a new report from mobile interaction specialists Tyntec highlights the potential and importance of text-based marketing, especially for app developers that are trying to build an audience and demand for their app.
more»

One of last year’s more impressive infographics came from the folks at Formstack, the appropriately titled ‘Toolbox of the small business marketing cycle’.

The infograph looks at each of the five steps of the marketing cycle, and provides information, recommendations and tools for each stage. Check it out, there are a number of gems for the marketing-savvy small business owner. more»

For several years the mobile industry has been pushing brands to accept the necessity to present a great presence over the mobile channel. But only now this seems to have become accepted by marketers, as 43% agreed that mobile optimization was this year’s top priority. more»

Do consumers really “vote with their feet”? Absolutely.

An iOS photo editing and sharing app has seen its user base rise nearly half a million following the fall-out from Instagram’s controversial new Terms of Service announced last month. more»

Informa has released a new market research which shows that in 2010 the global market for mobile advertising is forecast to reach US$ 3.5 billion.

Additionally, the market is expected to continue its rapid growth, expanding over six fold to reach US$ 24 billion in 2015. more»

Luke Janssen is the Founder and CEO of TigerSpike, a leading global mobile agency.

A major point of discussion with TigerSpike clients these days - especially those with smaller budgets - is the best strategy for mobile apps.

In this article Luke shares the advice he has been giving his clients about why apps are important, and which platforms are key. more»

Placecast has launched a new location-based mobile marketing service, called ShopAlerts, that aims to enable retail outlets to drive potential customers into their stores. The service uses SMS, which means that it will be available to all phone users, and not only Smartphone owners. more»

According to a new study, over 80% of UK marketing professionals do not believe that Social Media currently has any impact on their brands.

Further, almost 2/3 have no social media strategy for their company! more»

With today’s instantaneous and pervasive communications, it is easy to become obsessed about the near term: getting the latest news, the most recent industry developments, and projections for what the next few months will bring.

But sometimes it is good to sit back, take a broader view, and think long term about where our industry is heading.

OgilvyOne and Acision teamed up to do just that, and they put together a very interesting whitepaper: Mobile Advertising: 2020 Vision. It’s well worth the time to download and read. more»

To great fanfare, Apple recently released details about their new mobile operating system - iPhone 3.0 - and the newest handset, the iPhone 3G S.

New features such as in-application purchasing, push notification, access to location based information and a built-in compass mean that this new combination can provide an even more powerful means for brands to communicate with consumers.

Luke Janssen, CEO of mobile agency TigerSpike, has reviewed the new iPhone from the perspective of mobile marketing - read the review to get a good understanding of the implications of this major announcement. more»

In a clear recognition that mobile is not limited to only teenagers (who are too young to vote), the Obama campaign has launched a mobile site to help the candidate connect with US voters. more»

Air2Web have announced that they have launched a new suite of mobile marketing resources designed for the insurance industry. These have been set up after work with insurance industry experts and have identified three key areas that could most benefit from mobile marketing. more»