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MobiAD Archives


Monitise:
Helping Banks become “Media Channels”

monitise_header.pngOne thing is certain about the world of mobile commerce and marketing - companies need to be able to adapt quickly and exploit new opportunities as they appear, or else they risk becoming obsolete.

One company that is doing just this is Monitise, a company that began in mobile banking, but now has grown to support mobile payments and mobile commerce. And soon, Monitise intends to turn banks in a “media channel”.
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Mobile World Congress - 2014 Wrapup

mwc2014-wrapup.pngAs always, the MobiAD team attended the Mobile World Congress show in Barcelona to uncover the key trends in the world of mobile. This year more than 85,000 attendees from over 200 countries were there, making it by far the largest MWC ever.

Here is our take on four of the most interesting trends that we spotted at the show, subjects that we believe could well be important for MobiAD subscribers to follow over the coming year, including Internet of Things, m-Payments, Mobile Marketing, and Mobile For Development.
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Mondato Summit Europe

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8 to 9 April, 2014
Canary Wharf, London, UK

Mondato Summit Europe is an exclusive C-level mobile financial services (MFS) conference with an emphasis on Networking, Problem-Solving, Innovation and Investment. more»


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Africa Update: Special MEF report on Kenya

africa_globe.gifOver the past few years, Africa is experiencing a resurgence, especially in the area of mobile services. Africa contains some of the world’s fastest growing economies, and the mobile sector is an essential contributor of this growth.

MEF Africa is releasing a series of country specific market reports - the first of which highlights Kenya, home of the phenomenally successful m-Pesa payment system! more»


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PayPal “Beacon” - a new way for merchants to engage customers

paypal-ble.jpgMobile Retail is a hot area now, with merchants and technology providers around the world looking for ways to improve the engagement of customers in retail stores.

PayPal, one of the world’s leading payments companies has recently announced Beacon, a new mobile retail product based on Bluetooth, which could lead to much smoother interaction in store.
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Mobile banking on the rise
Mobile makes consumers feel “in control”

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Are the new technologies of mobile banking, contactless payments and social media changing the way people bank?

Over the coming years, this issue will have an important impact on marketers and merchants everywhere.

This in-depth survey from ING International provides some surprising answers and a better understanding of this important emerging consumer trend. more»


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Home Depot continuing to increase its focus on mobile

home_depot.jpgAmerican superstore-chain Home Depot is focusing much of its efforts on increasing mobile spending, its chief marketing officer Trish Mueller announced at the recent mobile marketing conference.

The company, which has been a long-term and early-adopter of mobile technology within its marketing currently targets customers via a six-pronged mobile approach: web, apps, search, social media, email, and advertising.
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Mobile payments at Starbucks averaging more than three million each week

starbucks-iphone2.gifStarbucks is the latest corporation to report big successes in its mobile payment transactions, averaging over three million a week in the United States.

The coffee giant is hoping to attract further use of the system over the coming months, with a number of promotions - most notably, a rewards system that’ll earn customers points for each transaction made via mobile. more»


20.06.2013    Tags: , ,
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eBay mobile sees massive increase

ebay-190×154.gifWhile eBay’s first quarter results may have been a disappointment for some, the company dispelled fears in the mobile community with figures pointing to massively increased numbers of mobile users.

The auction site gained roughly 2.8 million new mobile users in that period. And the company saying it expects to generate around $20 billion each from mobile commerce and mobile payments this year. more»


20.06.2013    Tags: , ,
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Amex and Twitter team up for Mobile Commerce

twitter-amex.jpgMobile Commerce seems to be going through a growth phase were many new approaches are being tried to see what consumers will like.

Recently venerable American Express partnered with social media powerhouse Twitter to let consumers purchase simply using #hashtags! more»


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Smartphones To Work As Bank Cards At ATM’s

cash-atm.jpegTwo banks have unveiled technology that allows customers to withdraw cash from ATMs without using a bank card. Users of NatWest and the Royal Bank of Scotland (RBS) can now request up to £100 cash using only their smartphones. more»


08.08.2012    Tags:
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Orange Money Big Success In Emerging Markets

orange-money.gifFrance Telecom has announced that it has passed 4 million users of Orange Money, its m-payment service.

Launched over 4 years ago, the service allows users to manage electronic money via their mobile device and is now also launching in Jordan and Mauritius. more»


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Mobile Payment Apps Proliferating,
But Still Facing The Same Old Problems

mobile_payments.gifMobile Payments has been receiving an increasing amount of attention in the media recently, both for mobile commerce and for person-to-person money transfers.

Two recent product launches in the UK of Barclaycard Pingit and O2’s mobile wallet have raised public awareness even more.

Here we take a look at the functionality offered by these apps, and how well they actually perform in today’s real world.
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31.05.2012    Tags: ,
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Mobile Industry 2012

crystal_ball-2012.gifAs has become a tradition in recent years, Chetan Sharma has produced his annual Mobile Industry Predictions Survey.

Each year, Chetan contacts a wide variety of leaders in the mobile industry to see what they feel will be the key trends in the upcoming year, as well as what they thought were the most interesting and important developments during the previous year.

It always makes for interesting reading!
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Mobile Payments:
The Consumers’ Future Favorite?

mobile-payments-on-fire-top.gifAs mobile commerce continues its rapid adoption by more and more companies, consumers’ comfort with paying by mobile will become increasingly important.

An interesting infographic released by mobile banking solution provider Intuit provides an informative look at consumers’ current payment behavior and preferences, and how these are evolving towards mobile payments. more»


02.01.2012    Tags: ,
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Cyber Monday Becoming Mobile Monday

m-commerce-growth.jpgIn the US the Monday after Thanksgiving has come to be known as Cyber Monday because of large amount of online sales that take place on this day.

But over the last few years, as consumers get more familiar with mobile technology, there has been an increase in mobile transactions on the Monday after Thanksgiving, thus giving way to the new term, Mobile Monday.

Here are some highlights on the growing trend of mobile commerce. more»


01.12.2011    Tags: , ,
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M-Commerce Value Growing Fast,
But Uptake Remains Flat

m-commerce-growth.jpgA recent survey in the UK by the Internet Advertising Bureau (IAB) has found that the value of mobile transactions is rapidly increasing, although the overall uptake of mobile commerce remains relatively flat.

During the past year, the average value of mobile transactions has risen from £12.20 to £17.49, an increase of 43%. more»


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2.5 Billion Mobile Payment Users By ‘15
(and half will be in India or China)

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A new study from market research firm Juniper forecasts that the number of mobile consumers paying by phone for goods and services is set to grow very rapidly over the coming few years.

However, the increase will not be uniform across the world, with certain areas growing more rapidly but others seeing higher value payments.
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02.09.2011    Tags: ,
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Mobile Shopping More Popular Than Online Shopping

comoros_mobile-payment1.jpgA recent study of UK shoppers has found that consumers now prefer shopping via their mobile device rather than over the PC internet.

And the difference is very strong: for users aged 25 to 35, mobile is preferred 3 to 1 over regular online! more»


26.05.2011    Tags: ,
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InMobi Launches Global Mobile Payments Solution

inmobi-logo.pngGlobal mobile advertising network InMobi has moved into the world of Mobile Commerce, with the announcement of their SmartPlay mobile payment solution.

SmartPay is intended to help mobile app developers and content providers to expand their business and monetize their users across multiple international markets. more»


25.05.2011    Tags: ,
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Evolution Of Mobile Payments

firstptr_payments.gifFirstPartner, a UK based research agency has released a very interesting “map” of the mobile payments industry.

The map provides a overview of how mobile commerce and mobile payments is growing as well as who are the key players, and is a good resource for anyone who is interested in this part of the mobile industry. more»


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