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MobiAD Archives


Amex and Twitter team up for Mobile Commerce

twitter-amex.jpgMobile Commerce seems to be going through a growth phase were many new approaches are being tried to see what consumers will like.

Recently venerable American Express partnered with social media powerhouse Twitter to let consumer purchase simply using #hashtags! more»


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Smartphones To Work As Bank Cards At ATM’s

cash-atm.jpegTwo banks have unveiled technology that allows customers to withdraw cash from ATMs without using a bank card. Users of NatWest and the Royal Bank of Scotland (RBS) can now request up to £100 cash using only their smartphones. more»


08.08.2012    Tags:
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Orange Money Big Success In Emerging Markets

orange-money.gifFrance Telecom has announced that it has passed 4 million users of Orange Money, its m-payment service.

Launched over 4 years ago, the service allows users to manage electronic money via their mobile device and is now also launching in Jordan and Mauritius. more»


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Mobile Payment Apps Proliferating,
But Still Facing The Same Old Problems

mobile_payments.gifMobile Payments has been receiving an increasing amount of attention in the media recently, both for mobile commerce and for person-to-person money transfers.

Two recent product launches in the UK of Barclaycard Pingit and O2’s mobile wallet have raised public awareness even more.

Here we take a look at the functionality offered by these apps, and how well they actually perform in today’s real world.
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31.05.2012    Tags: ,
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Mobile Industry 2012

crystal_ball-2012.gifAs has become a tradition in recent years, Chetan Sharma has produced his annual Mobile Industry Predictions Survey.

Each year, Chetan contacts a wide variety of leaders in the mobile industry to see what they feel will be the key trends in the upcoming year, as well as what they thought were the most interesting and important developments during the previous year.

It always makes for interesting reading!
more»


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Mobile Payments:
The Consumers’ Future Favorite?

mobile-payments-on-fire-top.gifAs mobile commerce continues its rapid adoption by more and more companies, consumers’ comfort with paying by mobile will become increasingly important.

An interesting infographic released by mobile banking solution provider Intuit provides an informative look at consumers’ current payment behavior and preferences, and how these are evolving towards mobile payments. more»


02.01.2012    Tags: ,
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Cyber Monday Becoming Mobile Monday

m-commerce-growth.jpgIn the US the Monday after Thanksgiving has come to be known as Cyber Monday because of large amount of online sales that take place on this day.

But over the last few years, as consumers get more familiar with mobile technology, there has been an increase in mobile transactions on the Monday after Thanksgiving, thus giving way to the new term, Mobile Monday.

Here are some highlights on the growing trend of mobile commerce. more»


01.12.2011    Tags: , ,
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M-Commerce Value Growing Fast,
But Uptake Remains Flat

m-commerce-growth.jpgA recent survey in the UK by the Internet Advertising Bureau (IAB) has found that the value of mobile transactions is rapidly increasing, although the overall uptake of mobile commerce remains relatively flat.

During the past year, the average value of mobile transactions has risen from £12.20 to £17.49, an increase of 43%. more»


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2.5 Billion Mobile Payment Users By ‘15
(and half will be in India or China)

mobile_payments.gif

A new study from market research firm Juniper forecasts that the number of mobile consumers paying by phone for goods and services is set to grow very rapidly over the coming few years.

However, the increase will not be uniform across the world, with certain areas growing more rapidly but others seeing higher value payments.
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02.09.2011    Tags: ,
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Mobile Shopping More Popular Than Online Shopping

comoros_mobile-payment1.jpgA recent study of UK shoppers has found that consumers now prefer shopping via their mobile device rather than over the PC internet.

And the difference is very strong: for users aged 25 to 35, mobile is preferred 3 to 1 over regular online! more»


26.05.2011    Tags: ,
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InMobi Launches Global Mobile Payments Solution

inmobi-logo.pngGlobal mobile advertising network InMobi has moved into the world of Mobile Commerce, with the announcement of their SmartPlay mobile payment solution.

SmartPay is intended to help mobile app developers and content providers to expand their business and monetize their users across multiple international markets. more»


25.05.2011    Tags: ,
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Evolution Of Mobile Payments

firstptr_payments.gifFirstPartner, a UK based research agency has released a very interesting “map” of the mobile payments industry.

The map provides a overview of how mobile commerce and mobile payments is growing as well as who are the key players, and is a good resource for anyone who is interested in this part of the mobile industry. more»


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