Two thirds of shoppers prefer mobile web over apps
As part of the ongoing quest to make retailers see the light and offer decent mobile support for online shopping, a new study has revealed something that should make developers stop and think for a little while: two thirds of smartphone shoppers would rather use a mobile-optimised site than a specific app to buy online.
“Mobile - The Shop In Your Pocket” A white paper from Velti
Mobile Retail is clearly one of the hottest topics in mobile marketing today, and it is changing rapidly.
Now Velti, a leading provider of mobile marketing and advertising solutions, has released a white paper, “Mobile - The Shop in you Pocket”, that looks at some consumer attitude aspects of mobile retail, and explains how retailers can take advantage of the “trusted position” they enjoy with consumers. more»