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MobiAD Archives


Mondato Summit Europe

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8 to 9 April, 2014
Canary Wharf, London, UK

Mondato Summit Europe is an exclusive C-level mobile financial services (MFS) conference with an emphasis on Networking, Problem-Solving, Innovation and Investment. more»


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GSMA: Mobile Commerce in Retail

gsma_mobilecommerce.jpgThe GSMA is the global organization of mobile operators, arguably the most influential mobile association in the world.

This new whitepaper from the GSMA is a detailed look at the opportunities provided by mobile commerce in the retail industry. more»


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Home Depot continuing to increase its focus on mobile

home_depot.jpgAmerican superstore-chain Home Depot is focusing much of its efforts on increasing mobile spending, its chief marketing officer Trish Mueller announced at the recent mobile marketing conference.

The company, which has been a long-term and early-adopter of mobile technology within its marketing currently targets customers via a six-pronged mobile approach: web, apps, search, social media, email, and advertising.
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Women still prefer physical shopping,
but mobile has its place

woman_shopping.jpgMobile shopping for women, it seems, still involves visits to real stores.

A study by ResearchNow found that the majority of women shopping for clothes (90%) still prefer physically shopping for the purpose of trying on clothes and seeing them in person. This is despite the fact that 84% say they can’t stand the crowds associated with shopping!
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Two thirds of shoppers prefer mobile web over apps

shoppers_like_sites.gifAs part of the ongoing quest to make retailers see the light and offer decent mobile support for online shopping, a new study has revealed something that should make developers stop and think for a little while: two thirds of smartphone shoppers would rather use a mobile-optimised site than a specific app to buy online.

Get the full study here.
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16.04.2013    Tags: , ,
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“Mobile - The Shop In Your Pocket”
A white paper from Velti

mobile_retail.jpgMobile Retail is clearly one of the hottest topics in mobile marketing today, and it is changing rapidly.

Now Velti, a leading provider of mobile marketing and advertising solutions, has released a white paper, “Mobile - The Shop in you Pocket”, that looks at some consumer attitude aspects of mobile retail, and explains how retailers can take advantage of the “trusted position” they enjoy with consumers. more»


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