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MobiAD Archives


Mobile advertising to grow 7x faster
than desktop internet ads

fast_growth.jpgMobile advertising is definitely on a growth spurt these days.

According to Publicis-owned ad agency ZenithOptimedia, global advertising will grow at a respectable rate of 3.5% over the coming year, with internet advertising growing about three times this fast. Mobile advertising on the other hand, is expected to grow at an astounding 77% this year! more»


04.10.2013    Tags: , , ,
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UK mobile consumers love research,
but are very likely to purchase

path2purchase.gifUK consumers who use their phones for search tend to take a longer time for research compared to US-based consumers, but their purchase intent is very high, with over half reporting they had eventually made the purchase.

This and many other interesting facets of UK mobile shopping behavior are highlighted in “Path-to-Purchase” infographic.
more»


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Home Depot continuing to increase its focus on mobile

home_depot.jpgAmerican superstore-chain Home Depot is focusing much of its efforts on increasing mobile spending, its chief marketing officer Trish Mueller announced at the recent mobile marketing conference.

The company, which has been a long-term and early-adopter of mobile technology within its marketing currently targets customers via a six-pronged mobile approach: web, apps, search, social media, email, and advertising.
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Google Show Huge Growth In Christmas Mobile Shoppers

iphone-christmasgift.gifGoogle has released some interesting data indicating that 44% of Christmas gift searches will be done via mobile this year compared to 20% last year and less than 2% in 2008. more»


22.12.2011    Tags: , ,
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Mobile Search: 15 Statistics You Might Want To Know

Mobile marketing and advertising have generally become mainstream by now, and along with this has come an increasing appreciation for the importance of mobile search.

Now publications traditionally focused only on PC based SEM are actively discussing and analyzing mobile search. Recently in MediaPost’s SearchInsider publication, Aaron Goldman wrote an article listing 15 interesting and potentially significant statistics about mobile and search. more»


01.12.2011    Tags:
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What Ads Do Consumers Really Want? Personalized Ads!

personalization_phone.gifMobile offers marketers many unique advertising possibilities. Among them are the ability for location-based ads, personalized ads, and ads based on time of day.

But what type of mobile ads do consumers really want to see? An in-depth study from Upstream confirms that personalized ads are by far and away the consumer favorite.
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Paid Mobile Search Update:
Strong Growth, But Mobile Sites Not Ready

mobile-ppc.gifUK search specialist Latitude Digital marketing has released an in-depth report on the Mobile PPC* market which shows some striking trends.

The report presents an interesting story - the overall growth of mobile search is strong, and the customers are clicking on the ads. However, the overall conversion rate is still relatively low as very few companies have taken the next step of making a website optimized for mobile.

(*Pay Per Click, e.g. paid mobile search) more»


31.07.2011    Tags: ,
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Search Advertising Update: Mobile And Local On The Rise

mobile-search.gifOver the past several years, search advertising has become a mainstream component of many companies’ advertising plans. But search advertising is evolving, with new capabilities such as local search and mobile search coming on strong.

A recent survey conducted by Econsultancy in partnership with agency Guava provides some details on this important communication channel. more»


24.05.2011    Tags: , ,
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Google Won’t Dominate Mobile Search The Same Way As Online Search

mobile-search-continues-trending-toward-all-things-local-300×224.jpgGoogle is clearly the dominant player in online search, and although they already have a strong position in mobile search, it remains unclear if they will be able to replicate their level of domination in the long term in the mobile market.

A recent report published by Pyramid Research examines how differences in consumers’ usage of mobile devices as well as emerging new technologies may well open the door for new competitors to develop a strong presence in the mobile search market. more»


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Study: Consumer Usage Of Search Different On A Mobile Device

mobile-search-continues-trending-toward-all-things-local-300×224.jpgIt is widely known that consumers use their mobile device in a different way to their PC’s, and according to Steve Jobs they don’t use search but go to apps. However, recent data published by Mobile Commerce has given us an interesting insight into what consumers search for on their mobile device.

They have published a list of the top 100 most searched terms of 2010 on their mobile search platform. Mobile Commerce handles around 40 million searches a month, so this gives us an interesting insight into what users are looking for on the mobile handset. more»


17.01.2011    Tags: ,
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Google’s Mobile Business To Hit $1 Billion This Year

google-billion.gifFor several years now search giant Google has been saying that mobile is one of their most important areas for growth.

In their most recent quarterly financial report, Google announced that they expect their mobile business to reach $1 billion in revenue this year. more»


17.10.2010    Tags: ,
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How To Maximise ROI In Mobile Paid Search?

monaelesseily-lg.jpgAn interesting two part article was recently published in Search Engine Land explaining how to maximise ROI in mobile paid search.

The article, written by Mona Elesseily, VP of Online Marketing Strategy at Page Zero Media, outlines differences between traditional paid search and mobile paid search and explains how they lead to a difference in value of keywords, the difference in targeting options, and an increased importance of being in the first couple of results. more»


11.09.2010    Tags:
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Google Raises The Bar With Location-Based AdWords

google_compass21.gifFor a company whose roots are firmly in the fixed internet, Google has been consistently aggressive at supporting mobile based services.

In particular, they have spent a lot of energy working to make mobile search as relevant as possible to a consumer’s mobile needs.

In line with this, Google just has released some very interesting location-based extensions to mobile AdWords. more»


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UK Mobile Ad Market Shows Huge Growth In 2009

chart_growth.gifA recent study published by the IAB-UK and PricewaterhouseCoopers has showed that during 2009, total spend in the UK mobile advertising market grew by 32% to a new high of £37.6 million.

Among the specific formats of mobile advertising, mobile search increased the fastest with a 41% growth.
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Mobile Search Doubles In Past Year

mobile_search.gifWhat are people searching for, and how are they searching?

As more and more people spend time on the mobile web, the volume of mobile search queries is also rapidly increasing. Mobile Commerce has been providing the search functionality to a number of the mobile operators in the UK, and has recently released a report which provides a detailed look at how people search over mobile.
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Whitepaper: “Snacking” The Mobile Web

snacking_web.gifWe all know that the internet experience is different on a mobile than on a desktop PC. But whereas most people focus solely on the size of the screen, in fact the differences are much more profound.

In this white paper, Pierre Scokaert, CEO and founder of mobile entertainment search company abphone explores how the mobile is in fact a snacking device, where content must be delivered and consumed in minutes or seconds, and the important implications this has for brands, content creators, and mobile search engines. more»


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China Telecom Partners With Madhouse For Search Advertising

china_flag.gifOne of China’s leading mobile advertising companies, Madhouse, has partnered with China Telecom to bring advertising to mobile search.

Best Tone Information Service is a wholly-owned China Telecom subsidiary that provides local search services. Madhouse will empower Best Tone’s mobile advertising business and serve as Best Tone’s preferred mobile advertising platform partner more»


16.07.2009    Tags: , ,
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Will Twitter Move To Search Ads?

twitter.gifSan Francisco based Twitter, the third largest social network globally, has recently made improvements to its search functionality in a move that many believe will lead to Twitter search ads and a new revenue stream for Twitter.

The new search function would let consumers and companies scan the feeds of Twitter’s 6 million members in order to get up-to-the-minute information about key topics and trends. more»


17.03.2009    Tags: ,
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Strong Growth For Entertainment Focused Search Service

teens_content.gifAbphone, the France based mobile entertainment search company, seems to be doing very well according to announcements made by the company recently.

Abphone has an interesting business, it has built a search engine and service focused solely on entertainment content - images, wallpapers, videos and games. more»


02.02.2009    Tags: , ,
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Verizon Picks Microsoft For Mobile Search And Advertising

verizon.gifFollowing several months of speculation, Verizon recently announced that Microsoft will be providing portal, local, and internet search and mobile advertising capabilities on the Verizon network. The five year agreement is set to start in mid-2009. more»


20.01.2009    Tags: , , ,
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Venture Funding: Mobile Search & Advertising Company Raises Series B Financing

money_pile.gifEven in this tough economic climate, some companies are able to move ahead with their financing plans. Taptu, a pure-play mobile search engine has secured a Series B round of £6.45 million, and has added a senior executive to its management team. more»


05.01.2009    Tags: ,
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Turkish Operator Avea Selects MCN For Search & Advertising

avea.gif Turkey’s third largest operator, Avea, has announced the launch of content search services powered by Mobile Content Network’s (MCN’s) ‘federated search’ technology. Avea will also launch MCN’s allwords pay-per-click (PPC) advertising solution. more»


19.11.2008    Tags: ,
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MMA Publishes Mobile Search Whitepaper

mobile_search.gifThe Mobile Marketing Association (MMA) has released a new white paper on Mobile Search. The paper gives an overview of search, how it differs from web-based search, and the opportunities it provides for marketers and mobile operators. (download) more»


14.09.2008    Tags: , ,
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Medio + AdMob Team Up For Mobile Advertising

medioadmob.gifAt the CTIA show in San Francisco, Medio, one of the leaders in mobile search, announced a partnership with AdMob, the world’s largest mobile advertising marketplace. Under this agreement, AdMob will deliver targeted mobile search ads to consumers using Medio’s analytics-driven mobile search service. more»


13.09.2008    Tags: ,
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ChaCha Delivers A Coke And A Smile

chacha.gifChaCha, the innovative mobile answers service from the US, has launched ChaCha 1:1, a mobile marketing service, with Coca-Cola as one of their launch brand partners. more»


06.08.2008    Tags: ,
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Mobile Search Advertising

questionmark.gifSearch advertising is a major part of the online advertising world, and it looks like search is rapidly becoming a major part of the mobile advertising industry as well. Studies predict that search advertising might represent around 20% of the overall mobile advertising market by 2012 (source: eMarketer - March 2008).

This week we have three articles focusing on the search aspects of mobile advertising:

The Mobile Search Advertising Landscape, an article by Peggy Salz of MSearchGroove,
A Unique Approach Pays Off, an in-depth interview with Marc Bookman, CEO of MCN, an innovative mobile search company based in Japan, and
It’s Time To Start, a series of articles by David Szetela that take you step-by-step through setting up your first mobile search ad campaign.

15.07.2008    Tags:
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The Mobile Search Advertising Landscape

msearchgroove.gifWith much of the mobile content action moving off-portal, the pressure is on publishers, now in command of their mobile content destinies, to take charge and proactively promote their mobile content and sites through paid mobile search, or top-notch placement in organic search results – or both. Must publishers choose between Google and Yahoo, or are there other alternatives?

By Peggy Anne Salz, founder, MSearchGroove.
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15.07.2008    Tags: , , ,
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Mobile Search Advertising: A Unique Approach Pays Off

mcn_bookman_150×220.gifOne company that we’ve always liked to follow is Mobile Content Networks (MCN), who have a completely different approach to search from all the others.

In this interview, we speak with Marc Bookman, CEO of MCN, about their “Federated” approach to search, innovations in search advertising, and the differences he sees in markets around the world. more»


15.07.2008    Tags: ,
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Mobile Search Advertising: It’s Time to Start

searchphone.gifIf you’re interested in mobile search advertising but don’t know exactly where to begin, here is a series of articles that will take you step-by-step through everything you need to know. more»


15.07.2008    Tags: ,
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US Cellular Partners With JumpTap

us_cellular.gifUS Cellular and JumpTap have announced a partnership that will see US Cellular use JumpTap’s white-label search and advertising solutions. The agreement will allow US Cellular customers to search for on and off deck content while JumpTap will have access to US Cellular’s data and usage information in order to deliver the most targeted ads possible. more»


12.06.2008    Tags: ,
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Mobile Search Revenue to Reach $4.8 billion by 2013

juniper.gifA new study released recently by Juniper Research has predicted that revenues generated by mobile search advertising will reach $4.8 billion by 2013. more»


27.03.2008    Tags:
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JumpTap Closes 7-Country Deal With TeliaSonera

teliasonera.gifJumpTap announced that it has signed a deal to provide its search and advertising solution across all seven of TeliaSonera’s networks (Sweden, Spain, Denmark, Finland, Norway, Estonia and Lithuania). more»


27.02.2008    Tags: ,
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Internet Giants Enter Mobile Search as Revenues Are Projected to Soar

giants.gifAccording to eMarketer’s latest report (”Mobile Search: Clash of the Titans”) mobile search in the US will account for about $715 million by 2011. This would represent 15% of the total mobile advertising market, which is estimated to be worth $4.7 billion by that time. more»


24.07.2007    Tags: ,
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Yahoo! expands distribution for Yahoo!Go for Mobile software

yahoo.pngYahoo! continues to make inroads into the mobile world with two recent announcements concerning its Yahoo! Go for Mobile service. The Yahoo! Go for Mobile service brings a suite of features more»


11.03.2007    Tags:
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Who wins Mobile Search: Internet incumbents or mobile start-ups?

questionMarkBusinessWeek has a very interesting article about the future of mobile search, and which companies are likely to become the dominant players in what is expected to be an advertising market worth over $11 billion by 2011 (BusinessWeek forecast). more»


25.02.2007    Tags:
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