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MobiAD Archives


Mobile Web “Best Practices”

best_practices.gifThe mobile web landscape continues to evolve at an increasingly rapid pace, with new devices, new development technologies, new ad serving requirements, and new design paradigms all adding to the challenge of excellent mobile web development.

Now a group of web designers have put together a website of “Best Practices” to help all developers address these challenges. This resource is really worth a look! more»


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M-Commerce Value Growing Fast,
But Uptake Remains Flat

m-commerce-growth.jpgA recent survey in the UK by the Internet Advertising Bureau (IAB) has found that the value of mobile transactions is rapidly increasing, although the overall uptake of mobile commerce remains relatively flat.

During the past year, the average value of mobile transactions has risen from £12.20 to £17.49, an increase of 43%. more»


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Mobile Web Surfers Visit 24 Sites Per Day!

mobile-surfer.gifAs more and more consumers use their mobile devices to access the internet, marketeers are working hard to understand the habits they are developing in this new media.

Now research firm GfK has released some preliminary numbers that give some insight on the mobile surfing habits. more»


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Could Brand Websites Be A Thing Of The Past?

facebook_logo.gifRecent research published by Digital Consultancy firm Beyond points towards the end of Brand Websites in favor of branded pages on social media sites such as Facebook.

And as social media is becoming increasingly linked with mobile, this will have implications for branded mobile sites as well. more»


16.10.2010    Tags: , ,
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The State Of The “Mobile Touch Web”

touchweb.gifOne of the biggest changes that has taken place over the past few years in mobile is the overwhelming number of phones that are based on a touch screen interface. Touch screens have added greatly to the overall customer experience, and it seems certain that this advancement will be with us for a long time.

For the past several years Taptu has pioneered the index and crawling of media specifically designed for touch screen mobile devices. This report provides a detailed view of the current State of the Mobile Touch Web. more»


26.07.2010    Tags: , ,
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Internet Access: Mobile Phones To Overtake PC’s By 2013

internet_world_mobile.gifA new research report from Gartner predicts that by 2013, the mobile phones will have overtaken PC’s as the most common way to access the internet. At that point, Gartner predicts a global installed base of 1.82 billion phones able to connect to the internet, compared with 1.78 billion PC’s.

The key implication is that companies need to insure that their websites, portals, and web applications adequately support mobile devices.
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VW Launches New Mobile Website For Smartphone Owners

vw_logo2.gifVolkswagen USA has launched a new mobile website, optimized for smartphone consumers.

The new site gives customers all of the important information about VW, but tailored in a way that works best for mobile. The result is a mobile service that takes advantage of new mobile capabilities to let customers find what they need, when they need it. more»


14.10.2009    Tags: , ,
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